Sr. Professional, Brand Marketing Sr. Professional, Brand Marketing

Under Armour • Baltimore, MD

24d • $79,131 - $98,913 • Hybrid

About The Position

The Sr. Professional, Global Brand Marketing partners with the Director to craft and manage the direction of the Under Armour brand. She helps shape the brand positioning and drive global brand campaigns. She works with the Director to turn insights into compelling strategies & briefs that inspire internal and external partners to deliver engaging, culturally relevant work. The Sr. Professional works closely with the Director to architect consumer-first marketing plans that create Brand love, drive conversation, and deliver against key brand metrics. She also monitors the competitive landscape and keeps an eye on relevant trends – helping the team identify opportunities to resonate in culture.

Requirements

• Bachelor’s degree in Marketing, Journalism, Communications, or related field.
• 2+ years of experience in marketing, ideally within the sports industry.
• Strong cross-functional collaboration skills, with the ability to influence and work with diverse teams.
• Skilled communicator with an ability to communicate with peers, leaders, and external partners.
• Positive outlook, curious, action-oriented, team player, desire to learn and grow.
• Strong passion for the Under Armour brand.

Responsibilities

• Support the Director in developing global brand marketing campaigns for key brand initiatives, innovations, and sports/cultural moments.
• Support the Director in developing and refining the UA brand positioning, ensuring it resonates with target audiences and differentiates the brand in a competitive marketplace.
• Support the Director in writing brand briefs that outline key objectives, target audience insights, brand messaging, and campaign/initiative goals.
• Collaborate closely with cross-functional partners including regions, creative, social, category marketing, sports marketing, media, PR, production, and operations to ensure global brand marketing initiatives are aligned with brand goals.
• Support the Director in briefing and managing external agency partners, driving them to create impactful work that delivers against objectives and key brand metrics.
• Monitor competitive landscape and consumer/cultural trends to identify ways UA can show up with a unique POV that connects to sports culture and creates community.
• In partnership with the Director, stay connected with category marketers and regional marketers to enable brand consistency.
• Own and manage the UA Pinterest account as a vehicle to increase our resonance with women. Act as the primary decision-maker of content uploaded to the Pinterest page.
• Support the Director and SVP in building seasonal brand themes and aligning on the seasonal key story frameworks.
• Participate in key GTM milestones.

Benefits

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level