Sr Product Mkting Manager

Citizens Financial Group • Westwood, MA

10d • Hybrid

About The Position

At Citizens, marketing is about understanding and engaging people, satisfying their needs, and building brand awareness and trust. We seek an experienced business-to-business marketer who is hungry to do this and more, for our growing corporate and business bank. The ideal candidate has experience developing, owning, and executing marketing strategies and tactics including website, social, search engine marketing, digital advertising, events, direct, content and account-based marketing. You will work closely with internal subject matter experts and will be responsible for organizing and leading cross-functional teams to execute on strategic priorities. You will also interface with business leaders and other marketing leaders from brand, content, digital, and data analytics. If you are made ready for the rewarding challenge of performing your best every day so we can do more for our clients, colleagues and community—we want to hear from you.

Requirements

• Ability to plan, develop and implement comprehensive multi-channel marketing programs
• Self-starter with proven ability to work collaboratively and with a sense of urgency
• Excellent written and verbal communication skills
• Clear thinker with strong project management, prioritization, and decision-making skills
• Metrics-driven marketing mind with eye for creativity
• Computer proficiency, including MS tools (specifically PowerPoint, Word and Excel, CoPilot
• Attention to detail
• Minimum 7+ years of marketing experience
• Prior B2B financial services marketing experience
• Familiarity with Salesforce.com, Pardot, Demandbase, and AI tools
• Ability to track web metrics using Adobe Analytics
• Experience with Agile methodologies
• Bachelor’s degree required

Nice To Haves

• MBA or equivalent experience a plus

Responsibilities

• Lead execution for all aspects of treasury solutions marketing – from start to finish, work with line-of-business and other marketing colleagues to drive on-brand, on-strategy, and on-time delivery of campaigns and initiatives.
• Prepare clear and concise marketing and creative briefs —work with Growth Strategists to distill measurable objectives, strategies and tactics using data and customer insights to drive outcomes.
• Keep the customer at the center of everything we do —serve as the voice of the customer and strive to optimize the client experience across channels and at every touchpoint.
• Drive continuous improvement —test, learn and lead retrospective including performance analysis, reporting and recommendations to optimize marketing efficiency, effectiveness and reporting.
• Manage budget and expenses –provide timely and accurate estimates and ensure all approved spend is accurately tracked and reported.

Benefits

• At Citizens, you’ll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level