Sr. Product Marketing Specialist

SAMYANG AMERICA INC • Brea, CA

112d • $75,000 - $95,000

About The Position

The Sr. Product Marketing Specialist will play a strategic leadership role in managing the end-to-end lifecycle of instant food products, sauces, and related offerings at Samyang America. This position involves spearheading product innovation, driving cross-functional initiatives, and delivering results that align with the company’s growth and profitability objectives. This role will focus on high-impact projects, including launching new product lines, optimizing existing offerings, and ensuring alignment with market trends and consumer demands.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field
• 5-8 years of experience in product management, with a strong preference for experience in instant meals, sauces, or global cuisine categories.
• Demonstrated success in leading product launches and managing complex product portfolios.
• Bilingual in Korean and English
• Expertise in product lifecycle management, from concept to commercialization.
• Strong analytical skills with the ability to synthesize data into actionable strategies.
• Proficiency in tools like Nielsen, IRI, and project management software.
• Exceptional leadership, communication, and negotiation skills.
• Ability to manage multiple projects and priorities in a fast-paced, results-driven environment.

Nice To Haves

• Strategic thinker with a passion for innovation and problem-solving.
• Consumer-focused mindset with a strong understanding of trends in global cuisine and the instant food market.
• Collaborative and influential leader who can drive alignment across diverse teams.

Responsibilities

• Develop and execute the product strategy and roadmap, ensuring alignment with Samyang’s overall business goals.
• Identify market opportunities and gaps to drive innovation and differentiation in instant meals, sauces, and complementary products.
• Own the P&L for assigned product lines, balancing profitability with competitive positioning.
• Lead ideation and innovation sessions to conceptualize new product offerings tailored to U.S. consumer preferences.
• Oversee the product development lifecycle, ensuring adherence to quality, cost, and timeline objectives.
• Collaborate with HQ team, operations, and supply chain teams to deliver innovative and scalable products.
• Conduct deep dives into market data, consumer trends, and competitive intelligence to inform product decisions.
• Utilize tools like Nielsen, IRI(Circana), and consumer research to validate product concepts and strategies.
• Act as a voice of the customer, advocating for consumer needs and preferences in product development.
• Partner with marketing to develop go-to-market strategies, packaging, and messaging that resonate with target consumers.
• Work closely with sales teams to align product strategies with customer needs and retail requirements.
• Lead cross-functional teams in managing complex projects, ensuring all stakeholders meet their deliverables.
• Monitor product performance metrics, including sales, margin, market share, and customer satisfaction.
• Lead initiatives to optimize underperforming products or leverage successful launches for broader market penetration.
• Develop and present post-launch evaluations and recommendations to senior leadership.

Benefits

• Base salary between $75,000 and $95,000 per year.
• Annual incentive bonus.
• Medical/dental/vision insurance.
• Life insurance.
• PTO/FTO.
• 401(k) plan with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree