Sr. Product Marketing Mgr., Financial Services Industry, AWS Industry Marketing

Amazon • Santa Clara, CA

126d • $128,600 - $212,600

About The Position

As a Senior Product Marketing Manager (PMM) for the Financial Services/FinTech industry, you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful, measurable customer impact in the Financial Services/FinTech space. You will own our marketing activities and presence for large-scale events, product launches, and customer and partner announcements, and develop programs that enable and educate AWS sales and GTM teams about our Financial Services/FinTech-specific offerings. You will get to work on a rapidly growing business that has a real impact on people's everyday lives. The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the Financial Services/FinTech vertical, the ability to transform complex technical concepts into easy-to-understand messaging and materials, and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential, Financial Services/FinTech industry subject-matter expertise desired but not required.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
• 3+ years of B2B Technology Marketing, Product Marketing, Financial Services Industry expertise (working within or marketing to the industry)

Nice To Haves

• Experience with customer segmentation, profiling, and targeting

Responsibilities

• Craft & develop compelling stories, content and tools (e.g. presentations, whitepapers, infographics, webinars, customer success stories, product videos) that land our Financial Services/FinTech value proposition
• Engage with customers and partners to drive advocacy
• Own content strategy and execution for key communication channels including website, blog, social, on-network promotion, and emails
• Plan and execute marketing initiatives at industry events to showcase Financial Services/FinTech messaging, content, keynotes, and breakout sessions
• Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources, value propositions, and sales enablement content
• Partner with other marketing teams (e.g., web content, campaigns, demand generation, field teams, and events) to drive and execute on global marketing initiatives
• Continuously measure and optimize product marketing initiatives

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments may be provided as part of a total compensation package
• Mentorship and career growth opportunities
• Work-life balance initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Senior