PlayStation is looking for a Senior Product Marketing Manager with a passion for and proven experience building the long-term reputation and emotional consumer relationship for established brands. In this role, you will play a key role in shaping the global brand strategy for the PlayStation Masterbrand, PlayStation hardware products, and PlayStation play experiences on new devices. This high-impact position contributes to the evolution of one of the world’s most iconic and beloved entertainment brands. The ideal candidate will have a strong creative vision rooted in consumer insights, an ability to distill complexity and ambiguity, and is a highly effective, nimble operator who can drive execution of multiple simultaneous workstreams. You are an expert in uncovering insights, framing opportunities, and driving creative thinking that delivers real business impact. You are a trusted partner to creative, brand, product, and research and analytics teams, and you model initiative, ownership, and collaboration. A key driver of success in this role is the ability to connect the dots between business, product, and brand strategy, to extract meaningful insights that translate into inspiring briefs that spark world-class creativity and business growth. As a key contributor, you will support the evolution of PlayStation’s brand architecture, positioning, and identity, to help ensure it resonates across global markets and diverse audiences. You will leverage your passion for innovation, data empowered storytelling, and the gaming industry, to influence the evolution of the PlayStation Masterbrand and hardware business strategies. You’ll be responsible for translating consumer insights, market and cultural trends, and business objectives into actionable brand strategies and frameworks that guide how PlayStation shows up across its ecosystem of products, services, and experiences. This role requires a brand builder who is equal parts strategist, storyteller, and collaborator. Someone who excels at bringing clarity to complexity, creative fluency across teams, and driving brand strategies that are rooted in insights and cultural relevance. You’ll be instrumental in refreshing what the PlayStation Masterbrand stands for globally to ensure that our brand evolves in ways that are future-forward, delivering measurable business impact, and rooted in our mission to push the boundaries of play.