Sr Product Marketing Manager, T-Life App Retention

T-Mobile US • Bellevue, WA

209d • $119,600 - $215,700

About The Position

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! This position will be located in Bellevue, WA. We work in a hybrid environment requiring at least 3 days a week in office. We are seeking a dynamic and strategic Senior Product Marketing Manager to lead the development and execution of user retention and marketing strategies for the T-Mobile T-Life app! This role is critical to driving increased app usage, deepening member engagement, and delivering on our MAU growth goals. As part of the T-Life Product Marketing team, you will drive the cohort retention strategy, focusing on how to retain, activate, and re-engage customers in the app. You will partner cross-functionally with Product, Marketing, CRM, Analytics, Partnerships, Loyalty and Content teams to define and optimize campaigns, app features, and app experiences that build loyalty and habitual use of T-Life. Ready for a change? Come join us!

Requirements

• Bachelor's degree in Marketing, Business, Communications, or relevant field of study such as Computer Science.
• 7+ years experience delivering successful, comprehensive product marketing strategy that can be tied to increased business revenue.
• Deep expertise in lifecycle marketing, app engagement strategy, or customer retention marketing — ideally within a mobile-first or digital product environment.
• Experience with segmentation and cohort-based program design.
• Experience in app based engagement, commerce, marketplaces, loyalty programs, or content based platforms a plus.
• Working knowledge of growth levers such as network effects, gamification, referrals, and loyalty ecosystems.
• Comfortable analyzing behavioral and performance metrics using tools such as Tableau, Adobe Analytics, Google Analytics, or similar.
• Familiarity with engagement platforms such as Braze, Airship, Salesforce, MoEngage, or comparable tools a plus.
• Strong storytelling skills to translate data insights into actionable strategies and cross-functional plans.
• Exceptional communicator and collaborator who can work seamlessly with Product, Marketing, Design, and GTM teams.
• 7+ years in Product Marketing, Growth, or Lifecycle Marketing for consumer mobile apps or equivalent channel experience.
• At least 18 years of age.
• Legally authorized to work in the United States.

Nice To Haves

• Experience in app based engagement, commerce, marketplaces, loyalty programs, or content based platforms.
• Familiarity with engagement platforms such as Braze, Airship, Salesforce, MoEngage, or comparable tools.

Responsibilities

• Translate app usage and engagement insights into clear strategies and business cases for product and feature enhancements.
• Implement cohort-based engagement strategies that drive user growth and frequency of app usage across key customer segments.
• Partner closely with Marketing teams to scale personalized communications (SMS, push, email, in-app merch) aligned with key engagement KPIs.
• Partner closely with Loyalty & Partnerships to drive ongoing optimization and innovation in partnership experiences based on user insights, market trends, and performance metrics.
• Drive adoption and measure effectiveness of in-app engagement tools such as push notifications, gamification, exclusive content, and loyalty features.
• Regularly assess the competitive landscape, identify emerging partnership opportunities, and provide strategic recommendations for new partner engagements that align with T-Life's growth and engagement objectives.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Benefits

• Medical, dental and vision insurance.
• Flexible spending account.
• 401(k).
• Employee stock grants.
• Employee stock purchase plan.
• Paid time off and up to 12 paid holidays.
• Paid parental and family leave.
• Family building benefits.
• Back-up care.
• Enhanced family support.
• Childcare subsidy.
• Tuition assistance.
• College coaching.
• Short- and long-term disability.
• Voluntary AD&D coverage.
• Voluntary accident coverage.
• Voluntary life insurance.
• Voluntary disability insurance.
• Voluntary long-term care insurance.
• Mobile service & home internet discounts.
• Pet insurance.
• Access to commuter and transit programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Telecommunications
• Education Level: Bachelor's degree