Docusign, Inc.-posted about 2 months ago
$133,800 - $225,075/Yr
Full-time • Mid Level
Hybrid • Chicago, IL
5,001-10,000 employees
Professional, Scientific, and Technical Services

As a Senior Product Marketing Manager on the Solutions & International Marketing team, you will own the narrative around Docusign's solutions for the Sales line of business - crafting and sharing Docusign's story in the most engaging, persuasive way possible. Your expertise within the Sales function will shine as you collaborate with Sales, Marketing and Product teams to drive GTM strategy and differentiated narratives for buyers and influencers, lead sales plays, define compelling positioning, and drive demand. You will serve as the SME on the challenges, business drivers and buying journey for the Sales line of business - responsible for crafting high impact messaging, positioning, and content, identifying priority use cases where we have a right to win, leading cross-functional go to market plays, enabling our field teams with vital content and tools, and building customer-facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory. This position is an individual contributor role reporting to the Sr. Director, Solution & International Marketing.

  • Showcase the value of Docusign's product and capabilities to the target market, understanding why they buy, what features are most important to them, and how they will benefit
  • Responsible for the positioning, messaging, and content creation that amplify the Docusign for Sales teams narrative
  • Measure impact of assets across teams
  • Uncover customer insights to improve the customer journey and accelerate the sales cycle
  • Refine and optimize messaging based on these insights
  • Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
  • Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
  • Drive usage and create expansion opportunities in collaboration with customer success
  • Work with International Marketing to showcase the value of the IAM solutions for sales audiences in our core international regions
  • Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings, executive briefings)
  • Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively for sales audiences by contributing to presentations, sessions, training, and speaking
  • 8+ years of product marketing experience in the B2B SaaS space, preferably with a focus on tailoring your product marketing craft to the sales audience
  • MBA or work equivalent
  • 4+ years of engagement targeting the sales persona
  • Self-starter who can accomplish projects with minimal need for supervision
  • Highly collaborative, enthusiastic, open, proactive, and results-driven
  • Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
  • Excellent verbal and written communication skills
  • Proven track record of working with multiple cross-functional teams
  • Proven ability to understand and simplify complex, technical topics for non-technical audiences
  • Proven ability to develop and execute go-to-market strategies and innovative programs that drive product solutions adoption
  • Experience creating and leading sales plays with measurable impact
  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
  • Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
  • Stock: This role is eligible to receive Restricted Stock Units (RSUs).
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