Samsara-posted about 2 months ago
Full-time • Mid Level
Remote • Austin, TX
1,001-5,000 employees

Samsara is seeking a Senior Product Marketing Manager - Safety to drive the go-to-market strategy and adoption of our fast-growing AI safety portfolio, including AI-powered camera hardware and intelligent driver safety workflows. The role is ideal for a strategic storyteller and well-rounded go-to-market thinker who loves blending customer empathy, technical depth, and go-to-market execution. You’ll shape how we bring safety innovations to market, craft compelling narratives that resonate with operational and safety leaders for some of the world’s largest organizations, and ensure all teams are aligned around a unified strategy and story that drives impact. This is a high-impact, dynamic position on a mission-driven team; you will be a key player in a fast-moving part of the business with regular exposure to senior leadership, thriving in an environment that values proactive ownership over a predictable, step-by-step-driven day. This is a remote position open to candidates based in the United States.

  • Drive Go-to-Market Strategy: Develop and execute end-to-end product launch plans for new AI-powered safety features, including both hardware and software.
  • Fuel Product Adoption: Design and run marketing programs focused on driving the adoption and usage of recently launched products within our customer base.
  • Empower Our Sales Team: Create and deliver high-impact sales enablement materials, including training, battlecards, competitor insights, and core messaging to help our sales team win.
  • Create & Shape Content: Collaborate with marketing, comms, and video teams to create and vet compelling, customer-facing content that communicates our product value.
  • Be the Voice of the Customer: Engage regularly with customers through beta programs, feedback sessions, and events to build advocacy and gather insights.
  • Influence the Roadmap: Partner closely with Product Management to provide feedback from the field and influence the future direction of our safety products.
  • Measure What Matters: Analyze performance dashboards to measure product adoption, campaign effectiveness, and key business metrics, reporting on progress to leadership.
  • Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.
  • 5+ years in Product Marketing with a focus on B2B SaaS or Management Consulting experience with a focus on enterprise sales and go to market.
  • Demonstrate a mission-critical, commercial mindset with deep empathy for B2B sales channels and experience helping them win deals.
  • Act as a proactive, resilient self-starter who thrives in ambiguity and takes full ownership to drive complex problems to a solution.
  • Have executive presence and polished communication skills, with the credibility to "command a room" and present to senior leadership.
  • Excel at customer-centric storytelling, translating technical features into clear value, and eagerly engaging directly with customers.
  • Strong strategic and analytical skills, with the ability to synthesize complex data into clear, actionable insights.
  • Excellent project management and leadership skills, with a proven ability to influence and drive alignment across cross-functional teams.
  • Bachelor’s degree required, MBA preferred.
  • Past experience marketing technical B2B products.
  • Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more.
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