Sr. Product Marketing Manager – Risk Management & Marketplaces

Storable

98d • $130,000 - $180,000

About The Position

Storable exists to help Storage, Marine, and RV/Campground Operators run better businesses. We began our journey in the self-storage industry and have expanded into the Marine and RV/Campground industries, working hard to achieve our vision of being the #1 tech brand in all verticals. We are seeking a dynamic and experienced Senior Product Marketing Manager with an entrepreneurial mindset to lead the Go-to-Market (GTM) strategy for our Risk Management portfolio (Tenant Insurance, Protection Plans, Property & Casualty), B2B2C Marketplace products (SpareFoot, SelfStorage.com, Storage.com), Auctions platform, and Access Control solutions. This role blends strategic planning with tactical execution across a diverse, high-impact portfolio that serves both self-storage operators and their customers. You’ll drive positioning, pricing, launch execution, and cross-sell initiatives, while working across a matrixed organization to influence product direction, orchestrate acquisitions, and deliver measurable revenue growth.

Requirements

• 7+ years of product marketing experience in SaaS/technology, with at least 4 years in a senior/lead role.
• 5+ years managing multi-product portfolios with competing priorities.
• 4+ years leading multi-phase GTM launches with large cross-functional teams.
• 3+ years developing pricing and packaging strategies for SaaS portfolios.
• Strong program management and matrix leadership skills, with proven ability to influence without authority.
• Exceptional communication and presentation skills—able to simplify complex concepts for executives, operators, and consumers alike.

Nice To Haves

• Experience with B2B2C marketplaces, fintech/insurtech, or insurance-related products.
• Acquisition integration experience with ability to manage GTM through M&A.
• Experience building GTM strategies for international markets.
• Knowledge of self-storage, marketplace, or auction industries.
• Willingness to travel up to 10%.

Responsibilities

• Lead GTM strategy across Risk, Marketplace, Auctions, and Access Control while driving cross-sell opportunities with Storable’s core platform.
• Develop and execute strategies covering messaging, positioning, pricing/packaging, segmentation, and brand integration.
• Orchestrate multi-phase GTM launches for new markets, major releases, and acquisitions, coordinating stakeholders across Product, Sales, Marketing, Ops, Legal, and Finance.
• Continuously optimize GTM initiatives using market feedback and performance data.
• Drive persona development, market intelligence, win/loss analysis, and competitive research to inform pricing, positioning, and differentiation.
• Develop sales enablement tools including battlecards, training, and launch collateral.
• Partner with product teams (Edge, SiteLink, Easy Storage Solutions, etc.) to create cross-sell and upsell strategies.
• Own portfolio prioritization, making data-driven decisions about campaign timing and resource allocation.
• Develop integrated campaigns that leverage synergies between product lines while respecting unique customer journeys.
• Lead quarterly reviews and planning sessions to assess portfolio performance and align stakeholders.
• Drive marketplace optimization strategies to improve tenant acquisition, conversion, and operator outcomes across SpareFoot, SelfStorage.com, and Storage.com.
• Partner with Product Management to shape roadmap and ensure launches align to ARR/bookings objectives.
• Navigate complex matrix structures, building alignment across multiple stakeholder groups.
• Lead marketing efforts for acquisition integrations, ensuring seamless adoption into the Storable ecosystem.

Benefits

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.
• 401(k) match after 60 days, 100% vested after 1 year.
• Employer contribution to your HSA, plus an HRA to help offset your deductible.
• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.
• Company rewards and recognition that add up and can be redeemed for personalized gifts and experiences.
• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.
• 8 hours of Rest, Relax, Recharge time to care for your mental health.
• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops.
• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.
• ’Paw’ternity Leave and Pet Bereavement.
• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.
• $50 monthly home data stipend, plus a home office sign-on bonus of $250.
• Fertility care support options to help in your journey towards parenthood.
• Access to financial experts to help you make informed decisions and achieve your financial goals.
• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees