Sr. Product Marketing Manager, Legal Product Marketing

Thomson Reuters • Eagan, MN

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About The Position

The Sr. Product Marketing Manager for Legal Product Marketing is responsible for developing and articulating Westlaw's messaging and value proposition tailored to different customer segments. This role requires a deep understanding of customer needs and challenges, enabling the manager to effectively communicate how Westlaw can address these issues. The position involves collaboration with various marketing teams and product management to drive sales growth and enhance market success.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• 5+ years of relevant marketing experience.
• Working knowledge of the Pragmatic Marketing framework.
• Experience with product positioning, product management, product launches, and marketing analytics in a B2B omnichannel marketing organization.
• Experience in the software, information services, and/or relevant industries is strongly desired.
• Previous success partnering with product strategy and leadership teams.
• Proven history of being a results-oriented self-starter with strong interpersonal skills.
• Strong written and verbal communication skills, with the ability to influence and motivate all levels of an organization.

Nice To Haves

• Knowledge or experience related to the legal industry is helpful but not required.

Responsibilities

• Drive the execution of integrated product marketing strategies for Westlaw in partnership with Marketing Strategy, Campaign Planning, Demand Generation, and Product Management.
• Evangelize the Westlaw value proposition and messaging across functions to ensure accurate positioning in go-to-market campaigns and sales assets.
• Develop and drive adoption of marketing materials such as collateral, customer case studies, and competitive analysis to support the marketing nurture cycle and buyer's journey.
• Own the marketing launch of new Westlaw offerings into law firm and government markets.
• Understand customers' workflows and pain points and how Westlaw addresses them.
• Project manage mid-to-bottom funnel content creation with internal resources and external writers and agencies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Web Search Portals, Libraries, Archives, and Other Information Services
• Education Level: Bachelor's degree