Sr. Product Marketing Manager (HOA)

RealPage, Inc. • Richardson, TX

96d • $94,700 - $161,300

About The Position

This is an exciting opportunity to join the RealPage product marketing team with responsibility for the messaging and go-to-market RealPage’s Community Association (HOA/COA) market. This role will create compelling product messaging, planning and executing go-to-market programs, and educate and enable internal teams on new products and capabilities. They will be an expert on buyers, how they buy, and their purchasing criteria – using that knowledge to empower the Product, Marketing and Sales teams as we drive adoption and expansion of our solutions. Industry experience working with or marketing to Community Associations (HOA/COA) and the property management companies that serve them is preferred. The ideal candidate has knowledge of stakeholders throughout the real estate transaction process, including title companies and lenders.

Requirements

• 5+ years’ experience in product marketing ideally.
• Experience marketing software solutions in one or more of the following software segments is highly desirable: multifamily property management, accounting/finance, utilities, sustainability, procure-to-pay, spend management, accounting/finance, vendor management, or related areas.
• Background in product management, sales engineering, customer success, implementation, or software engineering, is a plus.
• Bachelor’s degree in marketing, business, computer/information science, or related disciplines.
• Knowledge in the solution areas marketing, lead management, leasing, and screening is a plus.
• MBA is a plus, but not required.
• Design skills a plus, but not required.

Responsibilities

• Help define, plan, and execute go-to-market for a set of integrated products, in coordinated partnership with Product Management, Marketing and Sales/Account Management teams.
• Develop succinct, compelling, and differentiated product messaging, positioning in the market, supported by measurable proof points.
• Develop and deliver high-impact assets such as collateral, presentations, case studies, battlecards, playbooks, competitive positioning, etc.
• Create sales and customer success training materials that cover industry trends, buyer personas, pain points, solutions, value proposition, sales plays, and competitive positioning.
• Create internal messaging documentation to serve as the foundation for various enablement materials including flyers, pitch decks, videos, infographics, eBooks, etc.
• Engage with customers at events or through interviews to drive key enablement including case studies, testimonials and more.
• Collaborate with Demand Generation, developing strategies to target accounts and segments, messaging, and promotions to generate leads.
• Provide an informed point of view and deliverables articulating where competition is headed or will emerge, and how to win at an individual product and competitor level.
• Help define the buyer’s journey and personas, and map decisions/information needs at each stage.
• Serve as a subject matter expert on your products and buyers in support of marketing and sales programs.
• In depth understanding of internal processes and expectations to ensure uninterrupted and smooth delivery of launches and support functions.
• Be a valued partner to Product Management in identifying and prioritizing product capabilities required to address market needs.
• Drive clarity around market trends, customer needs, and industry best practices.
• Independently gather, analyze, and synthesize data to define buyer segments and business value delivered.
• Define, evaluate, and support pricing and packaging recommendations to ensure market competitiveness, appropriate margin, and business sustainability.

Benefits

• Remote work option

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees