DocuSign-posted 3 months ago
$140,000 - $225,075/Yr
Full-time • Mid Level
Remote • San Francisco, CA
Professional, Scientific, and Technical Services

As a Product Marketing Manager at Docusign, you'll be at the forefront of driving adoption, cross-sell, and upsell initiatives for our market leading eSignature product and our IAM Platform. Your GTM expertise will shine as you collaborate with Sales, Marketing, and Product teams to enhance segmentation, map out the customer journey, and optimize the full-funnel experience. You will be responsible for crafting compelling product messaging and positioning, equipping our field teams with vital content and tools, and building a strong pipeline for our platform. As a trusted advisor, you'll provide our Sales team with the insights and resources needed to close more deals. If you're a customer-focused marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory. This is a individual contributor role reporting to Sr. Director, Product Marketing.

  • Own the positioning, messaging, and value propositions of our eSignature product
  • Uncover customer insights to improve the customer journey, drive better experiences, and account growth.
  • Refine and optimize messaging based on these insights
  • Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated
  • Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
  • Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
  • Drive usage and create expansion opportunities in collaboration with customer success
  • Work with International Marketing to showcase the value of eSignature and the IAM platform in our core international regions
  • Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings) by owning development of presentations, sessions, training, and speaking
  • 8+ years of product marketing experience in the B2B SaaS space
  • Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
  • Excellent verbal and written communication skills
  • Proven track record of working with multiple cross-functional teams
  • Proven ability to understand and simplify complex, technical topics for non-technical audiences
  • MBA
  • Self-starter who can accomplish projects with minimal need for supervision
  • Highly collaborative, enthusiastic, open, proactive, and results-driven
  • Paid Time Off: earned time off, as well as paid company holidays based on region
  • Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
  • Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
  • Retirement Plans: select retirement and pension programs with potential for employer contributions
  • Learning and Development: options for coaching, online courses and education reimbursements
  • Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service