Sr. Product Marketing Manager, Consumer Financial Services

PayPal•San Jose, CA

About The Position

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives Own and manage product roadmaps, prioritization, and discussions with stakeholders Identify and quantify new opportunities based on market trends, customer needs, and research Develop go-to-market strategies, including positioning, messaging, and value propositions for key products Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints Coordinate product launches and marketing plans with Product, Sales, and Marketing teams Advocate for customer needs and insights to guide product development and marketing strategies Monitor competitors and industry trends to refine positioning and messaging Measure the success of go-to-market initiatives and their impact on product adoption and revenue Ensure legally approved messaging and guidance is developed and maintained across channels Performance Metrics & Optimization: Define key performance indicators (KPIs) and measure the success of product marketing initiatives.

Requirements

5+ years relevant experience and a Bachelor's degree OR Any equivalent combination of education and experience.
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Strong Program Management skills, highly organized
8-10 years of product marketing experience, with at least 5 years in a leadership role, ideally within tech, fintech, or consumer digital products.
Proven track record of successfully launching and growing digital products in a highly competitive market.
Strong analytical skills with a deep understanding of market research, data analysis, and customer insights.
Exceptional communication and storytelling skills, with the ability to translate complex product features into clear, compelling messaging.
Demonstrated ability to lead cross-functional teams and work effectively in a fast- paced, matrixed environment.