Sr. Product Marketing Manager, Competitive Intelligence

Yubico

1d • $130,000 - $150,000 • Remote

About The Position

Meet Yubico: the creator of the most secure passkeys and leading provider of hardware authentication security keys. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and is public on Nasdaq Stockholm Main Market: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. Our global customer base includes organizations of varying sizes, from large corporations such as Google, Amazon, Microsoft and Hyatt, to companies like Dyson. We are a global company with a strong company culture and employees located in over 14 countries. Yubico’s headquarters are based in Stockholm, Sweden and Santa Clara, CA. Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:

Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.

Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a workplace where everyone feels like they belong. In support of this, our employees have created some pretty cool Employee Resource Groups that foster inclusion, help build community and connection across Yubico. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).

Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. Check out ourLife at Yubico Page on LinkedIn and our awards here.

The Role:

As a core member of the Competitive Intelligence (CI) function with the Product Marketing Manager (PMM) team, you will partner directly with the Senior Director of PMM/CI to scale our intelligence function. You will build the "Intel Engine," working closely with our Product & Technology team and third-party research partners (news aggregation, win/loss, AI workflow) to synthesize complex inputs into simple, high-impact sales assets. If you love taking a 10-page technical report and turning it into a 30-second "positioning" pitch for a sales rep, this role is for you.

Requirements

• 5-7+ years in Product Marketing, Competitive Intelligence, or Sales Engineering in Cybersecurity or B2B SaaS
• Proven track record creating sales assets that sales teams actually use (battlecards, one-pagers, objection handlers)
• Vendor management experience: managed external partners and held them accountable to deliverables
• Data fluent: analyze win/loss data and translate into actionable insights
• Hands-on experience with sales enablement platforms (Highspot) and CRM (Salesforce)—can administer and optimize
• Strong written/verbal communication: write punchy, persuasive copy sales teams use in customer conversations. Present competitive insights to Sales, Product, and Marketing simply and compellingly
• Operational excellence mindset: track metrics, meet deadlines, manage workflows, continuously improve

Nice To Haves

• AI tool proficiency: demonstrated experience using AI models (e.g. Gemini, NotebookLM, others) to automate workflows
• IAM/Authentication domain knowledge: FIDO, MFA, SSO, Passkeys, Hardware Security, Identity & Access Management
• B2B Enterprise sales experience: understand complex, multi-stakeholder sales cycles

Responsibilities

• Execute Competitive Asset Production (50%):
• Tier 1 Competitor Assets: Execute battlecards, one-pagers, objection handlers, and talk tracks for competitive threats (Sr Director defines win themes; you produce and maintain assets). Partner with Product & Technology teams to translate technical differentiation into value-based sales positioning. Update assets in a timely manner of major competitive announcements
• Tier 2 & 3 Competitor Coverage: Own asset production for secondary competitors within the strategic framework set by the Sr Director. Monitor for pricing changes, feature launches, and positioning shifts. Proactively flag threats before they become Tier 1 problems.
• The Translation Engine: Synthesize complex technical insights into punchy, value-based positioning. Turn technical reports into 30-second sales pitches. Write competitive messaging that emphasizes business outcomes, not features.
• Operate the Intel Engine: Execute and optimize established CI workflows: Field intelligence coordination, pattern tag processing, news aggregation, AI-assisted synthesis. Leverage external vendors for our CI tech stack to scale coverage without sacrificing quality. Continuously improve efficiency: can we produce assets faster? Better?
• Asset Lifecycle Management: Manage competitive intelligence library in sales enablement platform.Track usage, gather feedback, and continuously improve based on adoption data. Ensure sales can find the right asset during live calls.
• Activate the Field & Enable Sales (30%):
• Field Intelligence Network (First Responder): Serve as first responder to field competitive questions—triage, validate, respond within 24-48 hours hours. Manage Field Intelligence team: coordinate intelligence flow across cross-functional teams. Process weekly field intelligence using pattern tag workflows and AI-assisted analysis.
• Bi-Weekly Competitive Digest: Curate and publish internal CI Newsletter. Strip away noise; deliver only "need-to-know" market shifts. Maintain high read rates through crisp, relevant content.
• Sales Enablement & Training: Present at bi-monthly Global Sales Enablement calls (competitive updates, new assets, win themes). Partner with Enablement to embed CI into onboarding and certification. Deliver "competitive sprint" sessions for major deal support.
• Intelligence Analysis & CI Operations (20%):
• Win/Loss Intelligence Analysis: Pull and analyze data from win/loss research and internal AI tools weekly. Identify patterns: which competitors are we losing to? Why? In which segments? Create first-pass analysis and flag key trends.
• Market Monitoring & Early Warning: Maintain radar on Tier 2/3 competitors: pricing, acquisitions, launches, leadership changes. Flag emerging threats and monitor news, analyst reports, and industry forums.
• Vendor & Tool Management (Day-to-Day): Manage day-to-day vendor relationships: Win-loss, news aggregation, AI workflow. Administer internal CI tools: Highspot library, pattern tag generator, AI workflows. Build and maintain monthly CI performance metrics dashboard.
• Web & Campaign Support (Execution): Execute updates to "Yubico vs. [Competitor]" comparison pages (VP sets strategy; you produce content). Collaborate with Digital Marketing on content production and SEO. Ensure pages reflect latest competitive positioning and product updates.

Benefits

• Health coverage. We’ve got you covered with top of the line health plans, including dental and vision. We pay 100% of your premium and 85% for your family.
• Retirement plan. Our retirement plan includes a 401K dollar per dollar match up to 6% with a cap of $6K/year. Immediate vesting.
• Wellness reimbursement. We offer $1,200.00 in wellness earnings (prorated based on start date) that you can use on your gym membership, a massage, or your favorite online fitness classes. This is a taxable benefit if you choose to participate.
• Learning and development. We encourage your professional growth and offer a yearly development stipend of $3,000 and mentorship program.
• Time off. We offer a total of 15 vacation days plus 10 holidays, and 7 sick days a year.
• Paid parental leave. We love welcoming new family members to our YubiTeam! All parents receive 8 weeks of paid leave. Birthing parents receive an additional 8 weeks of paid leave (16 weeks total).
• Commuter Benefits. If you need to commute to the office, we offer commuter benefits.
• Strong mission & company values. We’re a global team on a global mission to make the internet more secure for everyone. We believe that every person’s work matters. That you should always be nice, stay humble, and have fun, and never take yourself too seriously.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed