Sr. Product Marketing & Communications Specialist

Mitsubishi Heavy Industries, Ltd.•Houston, TX

58d•Onsite

About The Position

Mitsubishi Heavy Industries America, Inc. (MHIA) is looking for a Sr. Product Owner to join our team. This is an onsite role based out of our Houston, Texas Headquarters located in the Galleria District. ABOUT MITSUBISHI HEAVY INDUSTRIES AMERICA, INC. (MHIA): For over 130 years Mitsubishi Heavy Industries (MHI) Group’s innovative and integrated solutions have demonstrated our commitment to creating a positive social impact around the globe. Our range of products and services are tailored to meet our customers’ evolving needs across the commercial aviation, energy, transportation and infrastructure, machinery, defense and space systems sectors. Our culture embraces diversity and cooperation, and we promote a healthy balance of professional and personal development, ensuring that your ideas and expertise are valued and respected. SCOPE: The Sr. Product Onwer will lead the go-to-market strategies, build brand visibility and drive the adoption of innovative data center solutions across the Americas for our Data Center & Energy Management (DCEM) Division. Sr. Product Onwer will collaborate with leadership teams in both the U.S. and Japan, while partnering cross-functionally with product, sales, and corporate communications. This position is hands-on and execution-focused, responsible for creating product messaging, communications materials, and campaigns that support DCEM’s growth objectives in the Americas. The ideal candidate will have at least 5 years of experience in product marketing, communications or related field.

Requirements

Education Requirement: Bachelor’s degree in marketing, Communications, Business, or related field or equivalent combination of education and experience.
Experience: Minimum of five (5) years of experience in product marketing, communications or related field.
Demonstrated ability to develop, design, and execute marketing and communications strategies.
Strong organizational, project management, and communication skills with exceptional attention to detail.
Excellent writing, presentation, and media negotiation skills.
Ability to manage multiple projects simultaneously and meet deadlines.
Ability to collaborate with multi-cultural working environment including working with colleagues in Japan.

Nice To Haves

Experience in B2B, data center, energy management, or industrial automation industries preferred.

Responsibilities

Conduct market research to analyze industry trends, competitor positioning, and evolving customer needs.
Develop buyer personas and customer journeys to guide strategy, and design integrated marketing and communications programs that elevate MHIA’s presence in the North American data center market.
Manage the creation of internal and external communications assets, including publications, media relations initiatives, and client acquisition campaigns, that strengthen brand visibility and credibility.
Define and communicate clear value propositions for MHIA Data Center & Energy Management solutions, highlighting differentiation and customer benefits.
Craft compelling messaging tailored to executives, decision-makers, and end users, ensuring consistency across all sales, digital, and event channels.
Develop and execute launch strategies for new products, services, and features, working closely with cross-functional teams to align on objectives, establish measurable success metrics, and achieve marketing and communications goals.
Create and maintain high-quality sales collateral including presentations, case studies, promotional materials, and demo scripts.
Train and support sales teams on positioning, messaging, and objection handling to ensure field readiness and alignment with branding strategy.
Act as the primary bridge between product management and sales, ensuring commercial teams are equipped with the knowledge and tools they need to successfully engage customers.
Coordinate with internal marcom team in Japan to align on brand messaging and marketing contents.
Support the creation of content for global MHI DCEM marketing initiatives.
Design and execute campaigns that drive awareness, engagement, and lead generation.
Develop and oversee thought leadership and product-focused content such as whitepapers, articles, webinars, social media posts, and videos, ensuring that all messaging resonates with customer needs, addresses industry challenges, and reflects MHIA’s brand positioning.
Track key performance indicators and present insights, analysis, and recommendations to senior leadership to drive continuous improvement and ROI.
This list of responsibilities is not all-inclusive, and an employee may be required to perform other relevant duties as assigned.