Sr Product Manager, User Growth (Affiliate & KOL)

OKX•San Jose, CA

60d•Hybrid

About The Position

We are looking for a hands-on Growth Manager to own and scale our Affiliate and KOL marketing channels, with a primary focus on the US market. Your mission is to drive measurable user acquisition and transaction volume through your established network and data-driven optimization. If you have a proven track record of delivering GMV growth at a leading crypto exchange or a hyper-growth web2 platform like Temu, we want you.

Requirements

Proven Growth Experience: 3+ years in a performance/growth marketing role, specifically managing Affiliate and/or KOL channels.
Direct Industry Experience: Prior experience at one of the following is HIGHLY preferred: A leading cryptocurrency exchange (e.g., Coinbase, Kraken，Bybit etc). A hyper-growth e-commerce/transaction platform (e.g., Temu, TikTok E-commerce, Alipay).
US Market & Channel Expertise: Hands-on experience driving user growth in the US market. A tangible network of Affiliate/KOL contacts and a proven ability to "get deals done."
Solid understanding of the user acquisition funnel and performance marketing metrics.
Results-Oriented Mindset: A history of being measured against and achieving hard GMV, ROI, or sales targets.

Nice To Haves

Experience with both Web2 and Web3 growth mechanics.
Personal passion for and understanding of crypto space.
Experience with tracking tools (e.g., AppsFlyer, Adjust,Impact) and data analysis platforms.

Responsibilities

Channel Strategy & Execution: Develop and execute the end-to-end strategy for our Affiliate and KOL programs in the US, with a clear focus on driving GMV and achieving ROI targets.
Partner Acquisition & Management: Leverage your existing network to recruit, onboard, and manage a diverse portfolio of partners, from large affiliate networks to niche KOLs and long-tail content creators (including forums and local websites).
Data-Driven Optimization: Monitor daily performance metrics (CAC, LTV, ROI, Conversion Funnel). Use data to identify opportunities, troubleshoot issues, and continuously optimize campaign performance and budget allocation.
Cross-functional Collaboration: Work closely with the product and data teams to ensure proper tracking of user activation and conversion events. Collaborate with content and design teams to provide partners with high-converting assets.
Market Intelligence: Stay ahead of the curve on new affiliate platforms, emerging KOLs, and growth tactics within the US Web3 and e-commerce landscape.