Sr Product Manager - Soft Goods

Dunlop Sports Americas•Huntington Beach, CA

4d•$100,000 - $125,000•Onsite

About The Position

BASIC FUNCTION The Sr. Product Manager - Soft Goods manages the Marketing team/function responsible for the soft goods product category. This includes various responsibilities throughout the product lifecycle, including product planning, product development oversight, and product marketing support. Among other things, the Sr. Product Manager - Soft Goods will oversee and/or execute marketing research, business planning, interdepartmental coordination/collaboration, quantitative analysis, and documentation/information archiving. REPORTING RELATIONSHIPS The Sr. Product Manager - Soft Goods – reports to VP – Product, Innovation, and Brand The Sr. Product Manager - Soft Goods HAS direct reports.

Requirements

7 years related work experience
Bachelor’s degree in business, marketing, engineering or related field
Proficient in MS Office, specifically Excel, Word, and PowerPoint
Excellent oral and written communication skills
Ability to analyze (proficient with spreadsheets)
Well-developed presentation skills
Project Management and Business Administration Experience
Familiarity with trademark and copyright law
Golf and/or golf equipment expertise

Responsibilities

Product Planning of Soft Goods, Bags, Accessories (All brands)
Marketing & field research for product development and product planning
Includes management of some marketing research and prototyping expenses.
Gathering research and insights from sales trends, input from the field and customers to inform future product development.
Audit and competitively benchmark products to ensure quality, design, and positioning meet the needs of consumer segment targets.
Quantitative analysis on marketing, sales, and profitability trends.
Plan and present the direction, strategy, and framework of soft goods, bags, and accessory products in product line reviews, seasonal kickoffs, and seasonal alignment meetings.
Ensure product plans follow brand books, guidelines, and brand strategy.
Work within process and in partnership with key stakeholders to plan, support, and justify future product launches.
Support collaborations and partnerships.
Support requests from SRI business planning teams to ensure successful global launch.
Operate as primary point of contact and meeting representative at regular SRI product planning conference calls regarding clubs.
Ensure supplier agreements and quality requirements are met by working with SRI, Quality, and R&D counterparts.
Monitor costs and gross profit targets for each product/new product plan.
Work closely with Marketing, R&D, and outside vendors during product development to provide marketing and design support and to ensure products meet market and stakeholder requirements.
Create design briefs with key marketing information to R&D design teams.
Assist in design surveying and product design research.
Ensure brief and direction has strong taste, meets brand strategy objectives, and aligns with needs and wants of target consumer segments.
Creation, management, and archiving of all marketing/planning related documentation for product planning and operational setup (MSRs, PSRs, PIM Management)
Organize data and files in approved network/cloud locations.
Respond to SRI global business inquiries (in video calls or email).
Assisting with training customer service on new soft good and accessory products.
Ensure photo and sales samples arrive on time for prebooking windows and creative timelines.
Support sales-related product presentations and training. (Sales meetings (globally), key account training)
Attend PGA Show trade show or other trade/dealer type functions to support products, brand, training or sales.
Strategize and advise on SKUs and set makeups to ensure dealer/market needs are met.
Collaborate with sales team and SRI to determine optimal SKUs.
Outline key product manual content to support creative team for all soft good products.
Identify F&Bs, specs, and USPs of key products.
Manage/archive all key specs and product-related information.
Outline/support R&D testing and/or third party testing firms to support marketing claims beneficial to promotion of the product.
Review/confirm key documents prior to release for accuracy. (product manuals, catalogs, major websites, etc..)
Outline key training content and sometimes videos to train dealers, fitters, and key partners.
Support media relations questions and interviews as needed. Experts on products.
Oversee name/trademark clearances.
Support IP/Trademark team requests in US and Japan.
Support and train RND to use current logos/trademarks.
Ensure product compliance on labelling and tags (barcode locations, RFID, environmental information, etc...)
Ensure prop 65, PFAs, and other compliance regulations.
Manage/confirm BOMs/PSRs/PIM and item number setups with data entry/planning/sales teams.
Develop staff/team members to execute the above responsibilities more professionally and more efficiently.
Routine management responsibilities: Manage time sheets in a timely manner (signing off on Monday of each week) with team members.
Manage travel approvals expense reports of team members in compliance with accounting rules.
Review and develop staff on regular intervals to ensure development and high-quality work.
Mitigate issues with underperforming staff with proactive management, PIP, improvement countermeasures, etc….working with HR management as needed.
Support company sales growth and profitability improvement plans.
Generally project management of special projects delegated by VP – Product, Innovation, and Brand or other executives.
Ensure SRI and executive stakeholders’ business requirements are met.
Work collaboratively between various departments to ensure successful product development and launches. (especially SRI teams, R&D, Sales/business planning, executives).