Sr. Product Manager, Seller Impact Data & Reporting, Seller External Relations

Amazon • Seattle, WA

1d

About The Position

Are you passionate about showcasing how Amazon's store enables Selling Partners
to build thriving businesses? We're seeking an experienced Senior Product
Manager to lead strategy and execution of initiatives that align public
perception with the reality of seller success on Amazon.

What You'll Do:

Develop and execute a comprehensive strategy to demonstrate Amazon's value to
Selling Partners through data-driven storytelling and strategic communications
Partner with Public Policy, Public Relations, Finance, and Creative teams to
design coordinated initiatives that highlight seller growth, cost savings, and
business outcomes
Create mechanisms and frameworks to measure and improve how key
stakeholders—including policymakers, media, and opinion leaders—understand the
seller experience
Drive cross-functional workstreams that translate seller success metrics (such
as sales growth, cost reduction, and quality improvements) into compelling
narrativesThis role will have a high degree of ownership, driving external
marquee annual reports that drive thought leadership and tell the story of how
Amazon supports our Selling Partners. The ideal candidate thinks strategically,
takes initiative and, is highly detail oriented. They can develop and drive
high-level strategic initiatives but also roll up their sleeves, dig in and get
the job done. Maturity, strong business judgment, ability to earn trust and
influence cross-functional teams, a customer-centric and creative mindset and
strong analytical skills are essential. The candidate for this position also
embraces ambiguity, ramps quickly on complex issues, and is skilled at
communicating complex issues simply and convincingly to a wide range of internal
and external audiences.

Key job responsibilities
Data-Driven Storytelling:

Partner with Finance, Economics, and Business Intelligence teams to identify,
analyze, and synthesize seller performance data (e.g., sales growth, cost
savings, quality improvements) into evidence-based narratives that resonate with
policymakers, media, and opinion leaders

Build and maintain a centralized data repository with automated refresh
mechanisms to ensure real-time access to seller success metrics for internal and
external communications

Cross-Functional Collaboration:

Establish and nurture strategic partnerships with Public Policy, Public
Relations, Creative, and business teams across Amazon to align on messaging
priorities and coordinate workstreams

Anticipate project dependencies and resource constraints; proactively resolve
bottlenecks through clear trade-off decisions and stakeholder alignment

Customer-Centric Program Management:

Conduct stakeholder research (internal teams and external audiences) to
understand perception gaps and information needs; translate insights into
actionable project plans with clear timelines and success criteria

Execute projects in fast-paced environments while maintaining high quality
standards and meeting tight deadlines

Long-Term Strategic Ownership:

Take ownership of the multi-year strategy for seller impact data and messaging,
including narrative evolution, measurement frameworks, and continuous
improvement

Prepare and deliver strategic recommendations to VP-level audiences,
demonstrating how perception initiatives drive business value

Strategic Leadership & Execution:

Define and track key performance indicators (KPIs) for program effectiveness,
including stakeholder reach, perception shifts, and media engagement metrics;
deliver quarterly performance reviews to senior leadership

About the team
Seller External Relations’ (SER) vision is that global opinion elites (OEs)
agree that Amazon is an amazing place for independent sellers (sellers),
especially domestic small businesses, to build and grow the business of their
dreams, and that communities (both geographic and demographic) are better off
with more sellers selling in Amazon’s store. We achieve this vision by driving a
proactive communications and engagement strategy that establishes an accurate
and positive narrative tailored to global OEs and the populations of sellers,
SBs, and inclusive consumers that they care about.

We are a very cross functional organization representing the full spectrum of
skillsets from research and data to creative and marketing.

Requirements

• 5+ years of product or program management, product marketing, business development or technology experience
• Bachelor's degree or equivalent
• Experience owning/driving roadmap strategy and definition
• Experience with end to end product delivery
• Experience with feature delivery and tradeoffs of a product
• Experience as a product manager or owner

Nice To Haves

• Experience in influencing senior leadership through data driven insights
• Experience working across functional teams and senior stakeholders
• Experience with data analysis
• Experience synthesizing data and research to create compelling narratives, business insights, and key storylines
• Experience working with PR and Public Policy

Responsibilities

• Partner with Finance, Economics, and Business Intelligence teams to identify, analyze, and synthesize seller performance data (e.g., sales growth, cost savings, quality improvements) into evidence-based narratives that resonate with policymakers, media, and opinion leaders
• Build and maintain a centralized data repository with automated refresh mechanisms to ensure real-time access to seller success metrics for internal and external communications
• Establish and nurture strategic partnerships with Public Policy, Public Relations, Creative, and business teams across Amazon to align on messaging priorities and coordinate workstreams
• Anticipate project dependencies and resource constraints; proactively resolve bottlenecks through clear trade-off decisions and stakeholder alignment
• Conduct stakeholder research (internal teams and external audiences) to understand perception gaps and information needs; translate insights into actionable project plans with clear timelines and success criteria
• Execute projects in fast-paced environments while maintaining high quality standards and meeting tight deadlines
• Take ownership of the multi-year strategy for seller impact data and messaging, including narrative evolution, measurement frameworks, and continuous improvement
• Prepare and deliver strategic recommendations to VP-level audiences, demonstrating how perception initiatives drive business value
• Define and track key performance indicators (KPIs) for program effectiveness, including stakeholder reach, perception shifts, and media engagement metrics; deliver quarterly performance reviews to senior leadership

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level