Sr Product Manager - Hyper-Personalization

Vanguard • Malvern, PA

78d • Hybrid

About The Position

We are seeking a highly strategic and visionary Senior Product Manager for Hyper-personalization in our Secure Site PM Family. This role focuses on executing and supporting the vision and value proposition of Vanguard's personalization platform. The ideal candidate will have deep expertise in data integration, AI/ML, experimentation, and analytics, and will collaborate across teams to implement and optimize hyper-personalization strategies. This is an individual contributor role requiring strong analytical thinking, technical proficiency, and cross-functional collaboration skills.

Requirements

• Proven experience in cross-functional leadership and strategic thinking.
• Strong collaboration skills across various divisions and organizations.
• Executive presence and the ability to influence and communicate effectively.
• Strong understanding in AI/ML, analytics, and technology architecture, including MarTech.
• Ability to manage complex programs and engage deeply with stakeholders.
• Comfort with ambiguity and the ability to make informed decisions.
• Business acumen to define strategies and inform annual planning.

Responsibilities

• Formulating the vision and value proposition for the personalization platform.
• Guide to platform product strategy and roadmap through research and analysis.
• Collaborate with business stakeholders to inform use case strategy.
• Contribute to people/process enablement and outcome measurement within client experience.
• Lead cross-functional teams to ensure alignment and execution.
• Implement audience segmentation and engagement strategies.
• Integrate data, AI/ML, experimentation, and analytics into the personalization platform.
• Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech.
• Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience.
• Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership.
• Ensure governance and compliance in platform operations.
• Defining strategies and contributing to annual planning to achieve business objectives.

Benefits

• Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard.
• Exposure to executive leadership and strategic decision-making.
• Ability to drive impactful initiatives that enhance customer engagement and business growth.
• Development of expertise in cutting-edge AI/ML and marketing technology platforms.
• Expansion of cross-functional leadership and collaboration skills.
• Contribution to the overall business strategy and annual planning.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Funds, Trusts, and Other Financial Vehicles