Sr. Portfolio Messaging Manager

Adobe•San Jose, CA

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Job Description: As a Sr. Portfolio Messaging Manager in our Portfolio and Solution Messaging team, you will develop customer-centric messaging for key enterprise audiences and personas across a large portfolio of solutions and products. The role involves extensive collaboration with Product, Industry Strategy, Web, Studio, and Marketing teams to build compelling narratives for launches, web refreshes, and campaigns.

Requirements

8+ years of experience in campaign marketing, message development, or product marketing
B2B SaaS or enterprise-focused environment desired
Bachelor’s degree or equivalent experience

Responsibilities

Messaging: Develop foundational messaging documents for Adobe’s enterprise solutions, products, and industries that elevate the brand while informing campaign and demand messaging.
Leverage customer insights, market research, and competitive analysis to inform messaging that resonates with target audiences and adequately differentiates solutions and products.
Website Experience: Partner with content strategists and web program managers to support solution, product, and industry launches and refreshes, ensuring narrative consistency and accuracy.
Content Strategy: Review content briefs, draft written content, and draft video content to ensure messaging consistency and accuracy.
Messaging Management and Enablement: Ability to articulate complex solution and product information into clear customer-focused narratives and to manage multiple initiatives simultaneously.
Enable marketing ecosystem on messaging and strategy.
Responsible for developing customer-centric messaging for B2B/Enterprise marketing and demand campaigns.
Partner closely with Product Marketing and Industry Marketing to craft product, solution, and industry narratives that elevate the company’s brand while supporting business objectives.
Work with Content, Web, Brand, Creative, and Regional Marketing teams to ensure unified messaging across content and channels and alignment to brand identity.
Develop foundational messaging documents that support priority product launches, web refreshes, and global campaigns.
Apply customer insights, market research, and competitive analysis to shape messaging that appeals to target audiences.