Sr Planner-Media Planning & Integration

Disney • Celebration, FL

113d

About The Position

Join our dynamic team at Disney Experiences, where we connect consumers to the place where dreams come true. As part of the Marketing Center of Excellence, our Media and Growth Marketing team develop comprehensive, audience-focused, data-driven communication plans across offline, digital, and direct relationship channels. Be Part of the Story as the Senior Planner for Media, Planning, and Integration, where you will own the planning, forecasted spending, message integration, and execution of paid media and owned channel campaigns for your assigned line of business. This role will report to the Senior Manager - Media, Planning, and Integration. This is a Full-Time position.

Requirements

• Minimum of 4 years experience with Cross-Channel Media Planning and Media Buying; Broadcast, Digital, Programmatic, or Search Marketing experience.
• Demonstrated history of partnering and leading diverse teams, partners, or direct reports within a Marketing organization or agency.
• Passion for storytelling through creative and latest media platforms and vehicles, with executive-level presentation experience explaining sophisticated media and industry trends.
• Experience in planning and executing media campaigns across international markets.

Nice To Haves

• Fluency in Spanish and/or Portuguese strongly preferred.
• Expertise in using Smartsheet or Workfront.

Responsibilities

• Develop comprehensive, multi-channel paid media and owned channel plans based on marketing, media, and consumer insights.
• Collaborate with Marketing Strategy, Agency, Creative, and Media and Growth Marketing teams to collect campaign inputs, present media strategies, run campaign message distribution, and share performance results and optimizations for campaigns.
• Provide message distribution instructions to Activation partners across channels.
• Track spend and update media budgets and flowcharts for accuracy in planning and activation.
• Prioritize necessary project coordination efforts across internal departments to ensure successful plan launches (including Buying, Creative, Privacy, Platform, and Finance).

Benefits

• Health and savings benefits
• Educational opportunities
• Special extras that only Disney can provide

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Motion Picture and Sound Recording Industries
• Education Level: Bachelor's degree