Sr Planner, Customer Marketing

Lactalis American Group-posted 3 months ago

$75,000 - $90,000/Yr

Full-time • Mid Level

Minnetonka, MN

Food Manufacturing

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At Lactalis USA, we believe in promoting from within and giving our employees meaningful opportunities to learn, grow, and thrive. Whether you're just starting out or bringing years of experience, we'll provide the tools and support you need to succeed. Lactalis is the world leader in dairy—a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Every day, we're proud to produce award-winning dairy products that bring people together every day. In the US, we offer an unrivaled house of beloved brands, including Galbani® Italian cheeses and ricotta, Président® specialty cheeses and butters, Kraft® natural and grated cheeses, Breakstone's® cottage cheese, Cracker Barrel®, Black Diamond® cheddar, and Parmalat® milk. Our yogurt portfolio includes siggi's®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, and Mountain High®, along with sour cream and a growing family of ethnic favorites like Karoun®, Gopi®, and Arz®.

Lead the planning, execution, and management of Lactalis Midwest Yogurt omnichannel marketing programs and initiatives for key retailers.
Develop tailored retailer-specific plans for both a mix of regional and Tier 2/Tier 3 customers, aligning brand priorities, retailer needs, and key periods.
Build relationships with retailer marketing teams to understand their challenges, growth objectives, and priorities.
Provide recommendations tailored to retailer goals and business needs for the Midwest Yogurt field sales and marketing teams.
Pioneer timely omnichannel marketing plan execution for key retailers, covering briefing, audience targeting, media/budget planning, creative development, and in-market execution.
Deliver post program analyses and future recommendations based on measurable results.
Lead development of online creative assets for Midwest Yogurt's brands and ensure digital shelf content is up to date.
Manage creative and legal approvals for all customer programs.
Assist with budget reconciliation, ensuring expenses align with the plan.

Bachelor's Degree required.
3+ years of work experience in CPG brand marketing, omni marketing (Shopper or eCommerce) or sales.
Experience in the customer/ shopper marketing space & developing account specific marketing plans.
Experience selling to retail customers.
Understanding of marketing measurement levers and approaches.
Understanding of ecommerce and how brands win in that space.
1-2+ years of search management experience is a plus.
Proven analytical, business, and financial acumen; experience with syndicated data tools (IRI, Nielsen, HH Panel, Spins) a plus.
Demonstrates knowledge of budget management skills, general marketing strategies, and trends.
Strong problem solving and verbal/written communications skills.
Strong work ethic and attention to detail with ability to prioritize, manage, complete multiple projects with tight deadlines.
Team player with a “can do” attitude, also able to work independently with a high sense of urgency and go-getter spirit.
Strong interpersonal skills with the ability to establish close working relationships and interact positively with multiple internal and external partners.

1-2+ years of search management experience is a plus.

Comprehensive Total Rewards Program with a variety of affordable benefits and coverage options.
Significant support for insurance costs.
Generous contributions to retirement plans.
Paid Time Off from day one.
Professional growth opportunities, including training and development and Education Reimbursement.

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