This job assists in development and implementation of marketing strategic initiatives that sustain and strengthen the system market position and provide measurable marketing return on investment. Responsibilities include independently overseeing all aspects of planning, implementation, execution, tracking and budgeting for community hospital and service line/department marketing. Additional responsibilities include executing and initiating results-driven initiatives, negotiating and managing contracts/estimates with vendors on assigned projects, analyzing data, market research and segmentation analytics to formulate marketing strategy, tracking ROI and continually improving results, and supporting system brand and marketing initiatives across all marketing channels through the implementation of marketing initiatives. This job will design advertising and collateral material while maintaining consistency with brand or sub-branding guidelines, drafts, edits and/or proofreads marketing material and copy, collaborates with external/internal design and/or production firms on creative ideas and design options, provides advertising, marketing, and logistical support for special events and community outreach projects, and attends to the details of special event implementation and follow-up. The incumbent will participate in the strategic planning process for clients and assists or oversees projects, external direct mail campaigns, communications, promotional items, and advertising tracking.