Sr. Performance Marketing Manager, Programmatic

LegalZoom • Los Angeles, CA

78d • $104,600 - $135,650

About The Position

LegalZoom has been providing accessible and affordable online legal services for over 20 years. Since 2001, we've helped millions of customers launch, run, and grow their businesses, secure their intellectual property, and protect their loved ones with estate planning documents. As the industry leader in business formations, innovation remains at the center of all we do. LegalZoom employees are creative thinkers and problem-solvers who thrive on collaboration and embrace diversity, equity, and inclusion. Together, we're working to make a positive impact on the world. This position is 100% remote and is not required to come into the office.

Requirements

• 7+ years of experience in Programmatic Performance Marketing.
• Recent hands-on-keys experience with Google Ads for both Display and YouTube and Trade Desk required; hands-on-keys experience on other DSPs and Paid Social platforms is also preferred (e.g. Meta, Reddit, TikTok, LinkedIn).
• Subject matter expertise; strong understanding of programmatic platforms and strategy, performance creatives, media and advertising landscape.
• Experience driving the technical aspects of media buying (e.g. trafficking workflows, data and API integrations, tagging, platform nuances) required.
• Understanding of multi-channel attribution; Google Analytics experience preferred, experience partnering with analytics teams to unlock MTA and MMM solutions preferred.
• Critical to success: bias for action, excellent analytical and problem-solving skills (advanced Excel capabilities required), ability to work independently and manage priorities to deliver quality work and meet deadlines, strong communication and collaboration skills, strong QA skills.

Responsibilities

• Plan and execute paid acquisition campaigns across all Programmatic platforms (e.g. Google Ads, Trade Desk) with accountability for CAC & ROI goals.
• Build, monitor, and report on all relevant KPIs (e.g. sessions, engagement, conversions, revenue, CPT, ROAS) utilizing data-driven insights to optimize campaigns and provide strategic recommendations.
• Prioritize and execute continuous tests across various categories (e.g. audience, creatives, partner) to gather insights and drive business results.
• Drive initiatives with meaningful business impact with cross-functional teams (e.g. Creative, Data Science, Product Marketing, Dev, other Growth Marketing teams).
• Regularly update reporting templates, conduct performance analyses across various dimensions (e.g. campaign, tactic, inventory, audience, ad), report out on actionable insights.
• Ensure campaigns are aligned with overall marketing objectives and set for successful execution (e.g. tagging, creative briefs, measurement).
• Ensure successful measurement to build a clear view of our best performing campaigns and test into attribution to understand marketing's overall impact on customer growth.
• Work on cross-functional priorities, proactively leveraging peers and partners to help solve complex problems.
• Proactively and independently drive both day-to-day required deliverables as well as more complex projects, communicating proactively with stakeholders to meet deadlines.
• Stay up to date with industry trends and best practices across all marketing channels.

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Fertility benefits
• Mental Health benefits
• One Medical
• Fringe lifestyle benefits up to $250

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Administrative and Support Services
• Number of Employees: 501-1,000 employees