Sr. Ops Marketing Specialist

Altium

20h•$91,000 - $100,000

About The Position

Altium is transforming the way electronics are designed and built. From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before. Constant innovation has created a transformative technology, unique in its space More than 30,000 companies and 100,000 electronics engineers worldwide use Altium We are growing, debt-free, and financially strong, with the resources to become #1 in the EDA industry A day in the life of our Senior Operations Marketing Specialist: Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations. Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and they help to troubleshoot any problems that arise. Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what's working and what's not, and make recommendations for improvement. Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective.

Requirements

3+ years of Marketo experience
Salesforce experience
Time management & Organizational Skills
Program Management tools (JIRA)
Proficiency with Microsoft Office & GSuite

Responsibilities

Creating and optimizing marketing workflows: Be responsible for execution and maintenance of everything from creating email programs to setting up lead nurturing campaigns. Expertise in email programs and audience segmentation is a must in order to lead A/B testing within campaigns, and other optimizations.
Managing marketing technology: Assist in managing the Marketing Technology stack, which includes tools like Salesforce, Marketo, Bizible, Qualified, and others. Ensure that these tools are integrated and working properly, and they help to troubleshoot any problems that arise.
Tracking and measuring marketing metrics: Provide insight on performance of marketing campaigns. Use data to identify what's working and what's not, and make recommendations for improvement.
Collaborating with cross-functional teams: Work closely and communicate effectively with marketing, sales, sales operations, and many, many others, to ensure that marketing campaigns are successful. Work to understand the needs of each team and to find ways to make marketing campaigns more effective.