Sr. Omnichannel Product Lead

AMN Healthcare-posted 1 day ago

Full-time • Mid Level

Dallas, TX

1,001-5,000 employees

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The Sr. Omnichannel Product Lead is a strategic and hands-on role responsible for shaping and executing AMN’s omnichannel engagement strategy across multiple platforms and touchpoints. This position acts as the product owner for AMN’s omnichannel capabilities, ensuring seamless integration of technology, data, and content to deliver personalized, scalable experiences for clinicians and clients.

Omnichannel Strategy & Roadmap: Define and own the vision, strategy, and roadmap for AMN’s omnichannel engagement, aligning with business objectives and customer experience goals.
Product Ownership: Serve as the product lead for omnichannel capabilities, managing enhancements, integrations, and optimization across platforms such as Blueshift, Salesforce, and AMN’s proprietary systems.
Cross-Functional Leadership : Collaborate with marketing, technology, and operations teams to ensure cohesive execution and alignment across all channels.
Vendor Management: Partner closely with Blueshift and other technology vendors to maximize platform capabilities and deliver innovative solutions.
Performance Measurement: Establish KPIs, monitor performance, and drive continuous improvement through data-driven insights.
Innovation & Best Practices: Stay ahead of emerging trends in omnichannel engagement, marketing automation, and personalization to maintain AMN’s competitive edge.

Omnichannel Strategy Development: Ability to design and execute integrated engagement strategies across email, SMS, push, web, and app channels.
Product Management: Experience owning product roadmaps, managing enhancements, and driving adoption of marketing technology platforms.
Customer Data Platforms (CDPs): Strong understanding of CDPs like Blueshift, Segment, or similar for personalization and automation.
Marketing Automation: Expertise in configuring and optimizing automated workflows for lifecycle campaigns.
Data Analysis & Performance Measurement: Ability to define KPIs, analyze campaign performance, and translate insights into actionable improvements.
Vendor & Stakeholder Management: Skilled in managing external technology partners and aligning cross-functional teams.
Technical Acumen: Familiarity with integrations between marketing platforms, CRM (Salesforce), and data warehouses (Snowflake).
Innovation & Trend Awareness : Ability to identify emerging best practices in omnichannel engagement and apply them strategically.
Project Management: Strong organizational skills to manage timelines, deliverables, and cross-team collaboration.
Bachelor's Degree plus 5-7 years of work experience
Proven experience in omnichannel strategy, marketing technology, or product management.
Strong understanding of customer data platforms (CDPs), marketing automation, and personalization frameworks.
Ability to lead cross-functional teams and manage vendor relationships effectively.
Analytical mindset with experience in measuring and optimizing campaign performance.

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