Sr. Monetization Strategy Manager - LMS

LinkedIn•New York, NY

11d•$126,000 - $204,000•Hybrid

About The Position

This role can be based in New York City (ideally) or Mountain View/Sunnyvale. At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. The LinkedIn Monetization Strategy team is seeking a Senior Manager, Monetization Strategy to design and scale monetization programs, deals, and offers for our B2B agency ecosystem—including independent and niche agencies—as well as direct sales customers within Marketing Solutions. This role focuses on shaping how LinkedIn uses commercial programs and offers to drive customer acquisition, product adoption, and sustained revenue growth. You will partner closely with Ads Sales, Agency teams, Product, Marketing, Data Science, Finance, Legal, and Engineering to develop strategies that are analytically sound, operationally scalable, and effective across a complex, matrixed organization. You will operate at the intersection of advertising expertise, data‑driven decision making, and cross‑functional execution, translating strategy into programs that sellers and agencies can actually use. LinkedIn embraces diversity, inclusion and belonging as a core tenet of our culture across the company globally. Diversity in all forms helps us closer towards realizing LinkedIn’s vision of creating economic opportunity for every member of the global workforce.

Requirements

6+ years of experience in Monetization, Pricing, Advertising, Revenue/GTM Strategy, BizOps, or Analytics, or equivalent experience in management consulting or related analytical roles
Hands‑on experience with SQL and advanced Excel
Bachelor’s degree in economics, business, finance, analytics, statistics, applied math, or a related field

Nice To Haves

Experience in online and B2B advertising, particularly within marketing or ads agencies
Experience designing or supporting commercial programs, deals, incentives, or offers for B2B customers
Strategic problem‑solving skills and comfort structuring complex, ambiguous questions
Proven ability to influence across Sales, Product, Marketing, and Technical teams
Familiarity with AI or automation tools to improve analytical or operational efficiency

Responsibilities

Design end-to-end and evolve agency‑focused deals, offers, and monetization programs that support growth across managed, scaled, and independent agency segments
Support direct sales customer monetization strategies, including adoption offers and growth‑oriented deal structures
Develop clear frameworks for when and how to deploy offers versus relying on standard pricing and packaging
Partner with Sales and Agency teams to ensure programs are structured, compelling, and executable in market
Contribute to early exploration of new buying or monetization approaches (e.g., programmatic/DSP, auction‑based, or inventory‑led concepts) in partnership with Product and Ads teams, as an input into longer‑term strategy
Apply structured strategy frameworks and hypothesis‑driven analysis to identify growth opportunities and tradeoffs
Use SQL and LinkedIn’s data warehouse to size opportunities, assess ROI, and prioritize investments
Combine quantitative analysis with qualitative insights (seller feedback, agency input, voice of customer) to inform recommendations
Define success metrics and measurement plans for monetization programs and offers
Partner closely with Ads Sales, Agency teams, Product, Marketing, Finance, Legal, Engineering, and Compliance to bring programs from concept to launch
Develop business cases and executive‑ready narratives for a global senior executive audience (Senior Directors/VPs/LOB C-Suite)
Ensure programs are operationally sound by collaborating on systems readiness, governance, and revenue reporting, anticipate dependencies and risks across teams and proactively drive alignment in a matrixed environment
Build repeatable processes for designing, approving, launching, and evaluating deals and offers
Improve governance and decision‑making to support consistency and scalability across regions and segments
Track post‑launch performance and drive iteration based on data and market feedback
Leverage AI and automation tools to streamline analysis, reporting, and recurring workflows

Benefits

LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $126,000 to $204,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Stand Out From the Crowd

Upload your resume and get instant feedback on how well it matches this job.

Upload and Match Resume