Sr Mgr, Media Relations-Issues/Crisis

Fujifilm

2d•$90,707 - $128,369•Remote

About The Position

We are searching for a proven corporate Media Relations & Issues/Crisis, Senior Manager, with a demonstrated track record of managing strategic long-term planning as well as the daily Media Relations & Issues/Crisis operations of a Corporate Communications function and progressive achievement to work in a fast-paced shared services environment. The incumbent will help shape and execute Fujifilm’s Media Relations strategy as well as Issues & Crisis Management communications in the Americas. This results-driven role is accountable for developing and executing a proactive Media Relations strategy around Fujifilm’s transformation as well as supporting corporate Issues & Crisis initiatives to build, protect, and defend the Fujifilm brand in the Americas. The individual leader will be responsible for serving as a trusted advisor and collaborator with key business partners in the Americas (Investor Relations, Government Affairs, HR, and other functions) to formulate and communicate Fujifilm’s position on corporate initiatives and policies and manage corporate issues – ensuring that resulting articles are grounded in facts and include Fujifilm’s perspective alongside other stakeholder perspectives. The ideal candidate will bring deep media expertise, trusted relationships with top-tier media outlets, and bold storytelling instincts, along with the ability to simplify complex corporate topics. This highly visible incumbent should possess exceptional writing skills with an ability to draft external communications materials, messaging, statements, and other communications in a speedy and efficient manner in response to real-time inquiries and issues. This role will work cross-functionally to identify executive visibility and external engagement opportunities. This critical role will report to the Head of External & Internal Communications in the Americas and consistently engage with senior leadership in the Americas.

Requirements

10+ years of demonstrated professional Communications experience, including a combination of professional journalism and corporate Media Relations business environment are required, including demonstrated business success in working closely with senior leaders (i.e. Vice President and above.)
~5+ years of proven ability to lead and deliver Media Relations & Issues/Crisis programs that drive visibility and engagement, with the goal of delivering measurable results.
Experience in Life Sciences/healthcare required.
Exceptional writing and editing skills that allow you to be prolific, speedy, and consistent across channels and assets
Exceptional communicator with strong attention to detail skills
Strong knowledge and understanding of emerging trends, especially in Life Sciences
Deep understanding of media monitoring and social media listening tools
Excellent organizational and project management skills.
Demonstrated ability to meet daily deadlines, a proven master of AP Style
Demonstrated capability to distill complex data and research into clear, compelling content
Comfort with the ambiguity inherent in a fast-paced environment.
Demonstrated leadership experience in successfully working/collaborating with peers/colleagues in a range of cultures and geographies, with Japan and Europe experience a plus.

Nice To Haves

Global corporate communications experience, with the ability to collaborate with various cultures.
Media/Journalism experience in a daily-deadline driven environment – with established media relationships are essential.
Excellent computer skills, including Excel, PowerPoint
Information Monitoring
Strong research, planning and analytic ability

Responsibilities

Lead the development and execution of proactive Media Relations strategies that support Fujifilm’s transformation, including major events such as the JPM Healthcare Conference, C-suite media engagement, and other corporate initiatives in the Americas.
Partner with Investor Relations to identify and elevate key insights from financial engagements for external media opportunities.
Serves as a primary point of contact for all top-tier media inquiries in the Americas for Fujifilm related to corporate and financial topics – ensuring timely, consistent and accurate responses aligned with key business partners.
Actively cultivate and maintain trusted relationships with top-tier media, trade publications, and DC-based outlets to advance awareness of Fujifilm’s corporate narrative.
Lead earned media activations that reinforce Fujifilm’s transformation – from Film to Pharma --- and reinforce Fujifilm’s corporate reputation and brand positioning, including media sponsorships.
Collaborate with Government Affairs to ensure strategic alignment and amplification.
Provide strategic counsel on external engagements such as conferences, panels and sponsorships – ensuring alignment with corporate priorities and identifying media opportunities to amplify key messages --- especially on critical Fujifilm opportunities like Life Sciences & Semiconductors.
Leverage data-driven insights and external benchmarking to assess and refine media strategies, optimizing for reach, engagement, and reputational impact.
Develop and refine media-facing materials such as news releases, fact sheets, talking points to ensure clarity, accessibility and alignment with audience needs.
Exhibit exceptional strategic writing capabilities in crafting corporate messages, standby statement, executive talking points, and briefing materials, with the innate ability to independently generate high quality content
Deliver media training and coaching to Senior Leaders – preparing them to confidently and effectively represent Fujifilm in high-profile and public engagements.
Collaborate closely with internal teams – Government Affairs, HR and other stakeholders as needed to define Fujifilm’s position on significant corporate and policy topics and ensure Fujifilm’s positioning is accurately reflected in external communications.
Organize and manage the daily operations of media relations in the Americas.
Foster external and internal relationships with influential stakeholders across Life Sciences, business, and technology.
Ensure the Corporate Communications Issues & Crisis Communications Playbook is activated and updated per processes to best protect and defend the reputation of Fujifilm in the Americas.
Effectively manage budgeted resources
Regularly measure and report on communications performance using defined metrics.