Sr. Mgr, Global Public Relations & Communications

Royal Caribbean Cruises Ltd-posted 1 day ago
Full-time • Mid Level
Onsite • Miami, FL
5,001-10,000 employees
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This is an important, strategic role in the development and implementation of public relations programs designed to create and maintain favorable public image for the organization. Works closely with the Sr Director Global Public Relations and Communications, to develop the brand’s strategic PR direction and directs the Global public relations brand initiatives to increase brand awareness and affinity for Celebrity Cruises. This team member should be a skilled, seasoned communications and public relations professional, capable of providing expert advice to senior executives, directing major projects and project teams, and producing content of the highest caliber. Sound professional instincts, the ability to manage important internal and external relationships, and deep professional knowledge are required, since the team member will be the face and voice of the brand on important projects. The position will deliver media engagement across several professional areas, including media relations, storytelling, press familiarization tours, PR agency relations and event support and staffing.

  • Develops, manages, and executes PR strategies to create impactful global content coverage and media engagement for Celebrity Cruises within set budgets.
  • Establishes goals and priorities for multiple areas including oversight on brand communications, media relations, crisis communications support, and brand reputation.
  • Manages Lead, Global Public Relations and Communications to deliver annual PR and Communication plans and achieve established KPIs while upholding the Celebrity Way culture and values.
  • Responsible for external relationships including but not limited to PR agency and reporting vendor.
  • Collaborates with go-to-market and broader marketing team, hotel operations, new build, trade and corporate communications teams on strategy and integrated campaigns.
  • Owns strategy and maintenance of press center to evolve content and assets.
  • Plans and executes strategic and innovative approaches to generating coverage in the media, draft press releases, talking points and statements.
  • Supports Lead in handling incoming media inquiries in timely manner.
  • Supports Lead in planning and executing individual press trip requests and liaises with appropriate personnel on requests.
  • Owns data and analytics to optimize PR and Communications efforts towards key performance metrics.
  • Supports the preparation of monthly, quarterly, annual and adhoc campaign reports.
  • Partners with the international markets on the development and execution of their localized strategies, anchored in the global PR strategy.
  • Builds and maintains key professional relationships with significant media outlets.
  • Stays abreast of latest industry developments, trends, and shifts in the travel industry.
  • Manages and tracks billing and program results.
  • Partners with leadership on budget/expense control and reporting, department and/or brand related.
  • Nurtures and develops talent towards high-performance.
  • Occasional travel required.
  • Performs other duties as required.
  • Bachelor's degree in related field or equivalent, directly related experience required
  • +7 years of PR agency, public relations, journalism, or corporate communications experience
  • Proven experience in a PR strategic leadership role, managing numerous internal and external stakeholders.
  • Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media.
  • Strong planning capabilities to identify and prioritize communication strategies, handle multiple tasks simultaneously while remaining detail oriented to work in fast-paced, high-volume environment.
  • Able to maintain confidentiality and exercise high degree of tact and diplomacy at all levels of the company, as well as with external contacts.
  • Experience managing PR agencies and external communication vendors.
  • Understanding of social media, influencers, emerging media trends and content trends.
  • Highly organized, self-motivated and capable of working with minimal direction
  • Ability to evaluate and provide constructive feedback in a timely manner.
  • Fiscal aptitude managing public relations budgets and reporting.
  • Flexibility to work outside normal hours and travel as appropriate (domestic & international).
  • Finger on the pulse - always up to date with trends, both inside and outside our industry
  • Strong writing skills and message creation experience.
  • Computer proficiency: Word, Excel, Powerpoint, and email.
  • Outstanding English language proficiency, proficiency in Spanish a plus.
  • Experience in travel industry and working for a global company ideal, but not essential.
  • Experience with crisis management and communications preferred.
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