Sr Mgr, Entertainment Brand Solutions

Disney • New York, NY

91d • $132,800 - $178,000

About The Position

The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company. Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations. Disney Advertising Sales is seeking an experienced professional to lead the business strategy and activation for advertiser solutions tied to Syndication programming. This role is based in NYC and reports to the Director. Senior Manager will be responsible for developing and activating advertiser driven cross-platform brand solutions within the Live Daily vertical focusing on Live with Kelly & Mark. Senior Manager has one direct report and is responsible for overseeing the team Coordinator.

Requirements

• 7 years of marketing, sponsorship, promotion, branded entertainment and/or media at a network, cable, promotional/media agency or entertainment studio.
• Past experience managing one or more employees.
• Past experience driving revenue across all platforms.
• Independent decision maker and proven work solving complex problems.
• Experience leading on-set shoots.
• Excellent written, verbal and presentation communication skills.
• Strong interpersonal skills (especially in high stress environments).
• Experience collaborating with senior level executives.
• Proven leader with the desire to do whatever it takes and thrives in a team culture.
• Willingness to work flexible hours including evenings, mornings, weekends and/or occasional travel.
• Ability to work in a highly matrixed environment.
• Expertise in project management/execution with multi-tasking abilities and attention to detail.
• Fully proficient in Outlook, Word, Excel, Power Point, Keynote, Google Docs/Sheets.

Responsibilities

• Manage development and execution of cross-platform (linear, digital, social, streaming etc.) solutions against Live Daily programming.
• Idea generation and creation of pitch materials (RFPs and proactive).
• Responsible for idea generation - includes working with Syndication programming producers to identify ideas.
• Responsible for creating all client-facing pitch materials that detail (customized and market-wide) sponsorship opportunities.
• Guide and build consensus among key stakeholders to obtain approval on the ideas (Management, Legal, BS&P, PR, Business Affairs, studios, producers, marketing, etc.).
• Attend client meetings to pitch ideas.
• Facilitate deal negotiation (client, studio, producer, internal, etc.).
• Responsible for the PR revenue business that accounts for almost 45% of the teams revenue.
• Manage activation process for deals that sell-through: timelines, approvals, production shoots, post-production, etc.
• Lead kick-off calls and the creative approval process.
• Manage on-set shoots - script outline, client hosting, problem solving, balance show and client creative needs etc.
• Responsible for ensuring project elements are delivering across all platforms.
• Oversee all post production to ensure content launches properly.
• Oversee creation of deal recaps and research.
• Identify and execute on new social and streaming innovations that drive revenue.
• Collaborate with the Entertainment Brand Solutions Specials, Streaming Brand Solutions and Sports Brand Solutions team on sales strategy and partnership packaging and positioning.
• Accountable for success over all aspects of projects from activation through completion.
• Assist and guide complex problem solving both in anticipation and in real-time given the live programming environment.
• Bring an innovative and entrepreneurial lens to the business to ensure solutions are meeting marketplace demands and revenue potential is maximized.
• Collaborate with the Director on special projects across and for the benefit of the broader team such as revenue forecasting, tracking and reporting, process planning and operational implementation.
• Serve as expert over a specialty content area and help drive strategy and revenue performance.
• Provide leadership and direction to Team Coordinator, including performance evaluation and reviews, training, development, promotion recommendations, etc.
• Strategic proactive collaboration across the Disney portfolio to create greater reach for clients and shows.
• Responsible for creating and leveraging relationships at a senior level.
• Assist in the development of new or innovative solutions around the Syndicated branded content area.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package.
• Full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Motion Picture and Sound Recording Industries
• Education Level: Bachelor's degree