Sr Mgr, Brand

STIHL • Virginia Beach, VA

4d

About The Position

As a family-owned company, it’s the people who continue to make STIHL a successful, world-class brand. Since revolutionizing the forestry industry in Germany with the first electric chainsaw in 1926, the STIHL name has remained synonymous with outstanding innovations, high-quality products and comprehensive service. We are seeking a Sr Manager of Brand to join the team. With competitive compensation, excellent benefits and exciting growth potential, it is a great time to join the STIHL team! Why You’ll Love Working at STIHL: Competitive pay with multiple bonus opportunities and potential for annual merit increases Excellent health benefits including Medical, Dental & Vision Insurance Onsite Health & Wellness Center for employees and eligible family members Company-paid Life Insurance and Short & Long-Term Disability Robust retirement offerings including: A fully vested Pension Plan after 5 years A 401(k) with generous employer match Paid time off including 11 Paid Holidays A strong culture of stability, community, and innovation About YouYou lead the development, execution, and communication of STIHL’s brand marketing strategy, with a strong focus on regional activation. By managing STIHL’s unique Inc./Distributor/Branch/Retailer cooperative marketing investment—the Marketing Advantage Program (MAP)—you ensure that the brand’s value proposition, creative direction, and messaging drive growth for STIHL, its distributors, and retailers. Your work empowers professionals and homeowners alike with trusted solutions for landscaping and construction needs.

Requirements

• Bachelor’s Degree minimum requirement in the fields of: Marketing, Communications, Business, Brand Strategy, Consumer or Market Sciences
• 7+ years of experience
• Deep understanding of brand marketing strategy development and execution, including design, management, and implementation of regionally activated programs.
• Exceptional interpersonal, organizational, and relationship-building skills, with a collaborative leadership approach.
• Strong judgment paired with creative problem-solving, negotiation, and conflict-resolution abilities.
• Strategic thinker with the ability to translate creative concepts into integrated, multichannel marketing campaigns.
• Excellent presentation and communication skills, with the ability to influence and engage stakeholders at all levels.
• Highly organized with the ability to manage multiple projects, budgets, and timelines in a fast-paced, dynamic environment.
• Demonstrated success fostering cross-functional collaboration and building alignment across complex organizational structures.

Responsibilities

• Strategic Alignment: Ensure all regional brand marketing activities, investments, and communications under the Marketing Advantage Program (MAP) align with STIHL Inc.’s overarching corporate goals and objectives.
• Campaign Leadership: Provide direction for national campaigns, creative development, media investments, content capture, and performance reporting to drive brand consistency and measurable impact.
• Vendor & Agency Management: Coordinate creative efforts with external agencies. Evaluate, recommend, and participate in the selection of vendors and agencies supporting national and regional marketing programs. Oversee agency budgets, invoicing, and cost transparency in collaboration with Purchasing and Stammhaus financial controls.
• Brand Planning: Develop and communicate the annual Brand Marketing Calendar to guide national and regional marketing initiatives.
• Creative & Executional Excellence: Ensure all creative assets and deliverables align with STIHL’s brand and product marketing vision, maintaining consistency across all touchpoints.
• Cross-Functional Collaboration: Partner closely with digital marketing, sales, product, and e-commerce teams to ensure the needs of STIHL Inc., distributors, branches, and retailers are effectively met.
• Reporting & Communication: Serve as the primary contact for Stammhaus marketing leadership, providing regular updates on the annual brand marketing plan, spend, and budget progress.
• Team Leadership: Lead, coach, and develop brand and regional marketing team members to ensure strong performance, professional growth, and alignment with STIHL’s marketing strategy.
• Strategic Counsel: Offer insights, feedback, and recommendations to the VP of Marketing, Executive Leadership Team, and distributor/branch marketing staff to strengthen marketing effectiveness and brand performance.
• Additional Responsibilities: Perform other duties as assigned to support overall marketing and business objectives.

Benefits

• Competitive pay with multiple bonus opportunities and potential for annual merit increases
• Excellent health benefits including Medical, Dental & Vision Insurance
• Onsite Health & Wellness Center for employees and eligible family members
• Company-paid Life Insurance and Short & Long-Term Disability
• A fully vested Pension Plan after 5 years
• A 401(k) with generous employer match
• Paid time off including 11 Paid Holidays
• A strong culture of stability, community, and innovation

What This Job Offers

• Job Type: Full-time
• Career Level: Manager