Sr. Mgr - Brand Marketing
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About The Position
This role is a pivotal one in the defining of the SalonCentric brand and is mission-critical to achieving the brand and business goals of a newly energized and innovative direction. The Brand Marketing Sr. Manager will be a visionary and strategic leader responsible for shaping and defining our brand, driving creativity, and developing high-level marketing strategies that will resonate across our national and international consumer base. Working closely with the VP of Marketing and Head of Creative Services, you will partner closely with cross-functional teams including Creative Services, Physical and Digital Sales and Marketing, Category Development, Education and Events, and Operational Marketing to define the brand, its look and feel, its tone and voice, and its strategic pillars including positioning, marketing, promotions, events, and assets that reflect our brand's essence. A primary function is to build and macro-level strategies and executions that regional Operational Marketing teams can adapt, personalize, and execute. This role requires a strong understanding of the discipline of brand marketing and campaign development (advertising and promotional) and the ability to translate the brand's values into compelling messaging and experiences that drive consumer engagement, loyalty, and sales.
