Sr. Media Specialist

Planit•Baltimore, MD

2d•Hybrid

About The Position

SUMMARY With guidance from the Media Supervisor, the Senior Media Specialist serves as a strategic media planner and buyer for all digital channels. These channels may include OTT, display, search, social, digital audio and retailer sponsored. This person will own the strategic media process for select clients, which consists of developing, negotiating, executing, monitoring, and analyzing paid media campaigns. ESSENTIAL FUNCTIONS Work with media supervisor and media director to develop strategic goal focused campaigns Collaborates with traditional media, creative, social media, PR, and account teams to provide integrated, cross-channel media solutions This position is responsible for planning and negotiating advanced TV (OTT), digital audio campaigns and display, including all necessary management, tracking, and digital reporting Plan and execute digital media campaigns within the Google Suite (Adwords, GDN & You Tube) With minimal direction from the Media Supervisor, Sr. Media Specialist researches, negotiates, and executes effective media plans that cost-effectively deliver on client goals Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance Regularly monitors and tracks campaign performance and suggests optimizations as needed. Works with Analytics team to update dashboard and provide campaign analysis per client request Manages billing and reconciliation for their owned media channels, and trains new media associates on the billing process Stays current on media trends and shares new opportunities with appropriate teams TASKS Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning Creates strategic media presentations that showcase intuitive thinking and efficient media buying per client objectives and goals Proactively researches new media channels, tactics, approach to digital and traditional measurement, and competitive landscape Develops and maintains media flowcharts, digital campaign spreadsheets, billing authorizations, and production schedules/asset summaries Negotiates and contracts media buys, including added-value Organizes and maintains vendor contracts, audience and media research, historical documentation, and reports Works with client, creative, & account teams to issue creative assets to vendors. Responsible for QA of all tags and placements Works with vendors to ensure full delivery of ordered buys Reviews, approves, and processes media billing monthly Regularly reconciles budgets and performance, and promptly alerts account team of any issues Crafts well thought-out and researched POVs on client and agency opportunities Creates exposure for Planit by contributing to agency blog with contextual media expertise Provides performance insights and existing media optimizations based on analytics dashboard and/or ad hoc campaign analysis requests

Requirements

5 - 6 years working with digital media channels (paid social, display, paid search, retailer)
Bachelor’s degree in related field
Advanced understanding of media projects, ad specifications and vendor requirements, preparing presentations and RFPs
Knowledge of digital media KPIs, management, and reporting (including ad servers)
Understanding of common media research and planning tools/software
Strong presentation skills to foster client, vendor, and internal relationships
Able to flexibly manage complex processes in a fast-paced environment
Entrepreneurial mind with the ability to multitask and handle multiple campaigns at a time
Strong interpersonal skills to foster internal and external relationships

Nice To Haves

Agency experience
Exposure to OTT & digital audio (Pandora, podcasts, etc).
Experience with CPG, direct response and lead generation campaigns
Exposure to tag management and advanced campaign tracking
Experience with 3rd party data aggregators and reporting dashboards

Responsibilities

Work with media supervisor and media director to develop strategic goal focused campaigns
Collaborates with traditional media, creative, social media, PR, and account teams to provide integrated, cross-channel media solutions
This position is responsible for planning and negotiating advanced TV (OTT), digital audio campaigns and display, including all necessary management, tracking, and digital reporting
Plan and execute digital media campaigns within the Google Suite (Adwords, GDN & You Tube)
With minimal direction from the Media Supervisor, Sr. Media Specialist researches, negotiates, and executes effective media plans that cost-effectively deliver on client goals
Fosters positive relationships with media vendors by managing expectations through consistent communication, to drive strong negotiations and campaign performance
Regularly monitors and tracks campaign performance and suggests optimizations as needed.
Works with Analytics team to update dashboard and provide campaign analysis per client request
Manages billing and reconciliation for their owned media channels, and trains new media associates on the billing process
Stays current on media trends and shares new opportunities with appropriate teams
Leverage internal and external research tools to pull audience, competitive, market, and channel insights during planning
Creates strategic media presentations that showcase intuitive thinking and efficient media buying per client objectives and goals
Proactively researches new media channels, tactics, approach to digital and traditional measurement, and competitive landscape
Develops and maintains media flowcharts, digital campaign spreadsheets, billing authorizations, and production schedules/asset summaries
Negotiates and contracts media buys, including added-value
Organizes and maintains vendor contracts, audience and media research, historical documentation, and reports
Works with client, creative, & account teams to issue creative assets to vendors.
Responsible for QA of all tags and placements
Works with vendors to ensure full delivery of ordered buys
Reviews, approves, and processes media billing monthly
Regularly reconciles budgets and performance, and promptly alerts account team of any issues
Crafts well thought-out and researched POVs on client and agency opportunities
Creates exposure for Planit by contributing to agency blog with contextual media expertise
Provides performance insights and existing media optimizations based on analytics dashboard and/or ad hoc campaign analysis requests