Sr Media Planner

Milgard Manufacturing • Tampa, FL

295d • $90,000 - $100,000 • Onsite

About The Position

MITER Brands™ is a residential window and door manufacturer that provides a leading portfolio of window and door brands for the new construction and replacement segments. MITER Brands, also known as Milgard, MI Windows & Doors and PGTI is one of the nation's largest suppliers of vinyl windows and patio doors, with plants across the country. The Senior Media Planner will own the day-to-day process of developing B2C full-funnel traditional and digital media campaigns for our agency partners to execute—optimizing these campaigns and managing the advertising budget in conjunction with senior leadership. This person will manage a multi-million dollar advertising budget, ensuring we make our raw lead goals. This leader will play a critical role in driving media strategies for our markets across TV, radio, print, and digital channels that align with our B2C marketing lead generation goals. The Senior Media Planner will have the ability to synthesize performance data, applying learnings to media plans and leading a performance-focused media strategy, while owning elements of planning and strategy with core internal stakeholders. This person will be responsible for spending our advertising budget on advertising channels that enable us to meet/exceed our 2025 raw lead goals. This includes defining new channels to test, identifying ROI metrics to track, and determining which mediums should be added into our advertising mix.

Requirements

• 5+ years of proven experience as a B2C Media Planner with a strong understanding of digital and traditional media channels.
• 5+ years of experience managing million-dollar media budgets and maximizing ROI on ad spend.
• 5+ years of proven experience profitably driving high-volume lead generation acquisition funnels.
• Minimum of 3 years of management experience, including direct supervision of team members.
• Proven track record of developing and mentoring team members to achieve strategic goals.
• Strong analytical skills with the ability to interpret campaign data.
• Confident, assertive, results-driven, self-starter.
• Ability to think independently and make adjustments without being told.
• Experience with local/regional lead generation campaigns across multiple US markets.
• Excellent negotiation and relationship-building skills.
• Strong communication skills to effectively communicate with stakeholders.
• Strong attention to detail ensuring accuracy in media plans and reports.
• Effective project management skills.
• Passion for staying updated on industry trends and emerging marketing technologies.
• Proficient with Microsoft Office Suite.

Nice To Haves

• Experience with ClickUp.
• Experience with automations, Zapier, and other marketing tech software.
• Experience in the fenestration industry.

Responsibilities

• Own the day-to-day process of developing B2C full-funnel traditional and digital media campaigns for agency partners.
• Manage a multi-million dollar advertising budget and ensure raw lead goals are met.
• Drive media strategies across TV/OTT/CTV, radio, print, and digital channels.
• Synthesize performance data and apply learnings to media plans.
• Oversee the Digital Marketing Specialist responsible for tracking advertising analytics.
• Provide recommendations and help build out media plans with senior leadership and agency partners.
• Contribute to metrics insights and create recommendations to optimize the channel mix monthly.
• Test and evaluate new advertising channels to optimize full-funnel performance.
• Monitor and optimize all media spend based on real-time performance data.
• Provide comprehensive reports on media spend and performance metrics.
• Collaborate closely with internal sales and marketing stakeholders.

Benefits

• Three comprehensive Medical plan options
• Prescription coverage
• Dental insurance
• Vision insurance
• Company Paid Life Insurance
• Voluntary Life Insurance
• Supplemental Hospital Indemnity, Critical Illness, and Accident Insurance
• Company-paid Short-Term Disability
• Company-paid Long-Term Disability
• Paid time off (PTO), including Vacation, Personal, and paid Holidays
• 401k retirement plan with company match
• Employee Assistance Program
• Teladoc
• Legal Insurance
• Identity Theft Protection
• Pet Insurance
• Team Member Discount Program
• Tuition Reimbursement
• Yearly Wellness Clinic

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Fabricated Metal Product Manufacturing
• Education Level: Bachelor's degree