Sr Marketing Technology Business Analyst

Grainger Businesses • Lake Forest, IL

9d • Hybrid

About The Position

The Senior Marketing Technology Business Analyst is the lead contact and subject matter expert in enhancing, integrating, supporting and configuring marketing and advertising technology platforms to drive adoption, enable marketing growth, ensure accurate campaign reporting, and optimize advertising spend. The role is responsible for supporting new implementations, upkeep, configuration and reliable operation of marketing technology systems to meet the needs of users. Work includes data and content integration via APIs, Python, SQL, and other data extraction tools to ensure end-to-end audience and content workflows, processes, and data pipelines are configured to improve efficiency and effectiveness of marketing campaigns and operations.

Requirements

• Bachelor's Degree or equivalent experience in marketing or technology required
• 3+ years experience in marketing or advertising technology with 2+ years in marketing technology & AdTech ecosystems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and media activation tools and 1+ years experience with audience segmentation, identity resolution, and data pipelines required
• Proficiency in analytics, including the use of SQL, Python, and other data query languages to analyze and interpret complex data sets
• Ability to analyze and document data and content flows, including dependencies between market-specific systems and leveraging skills and knowledge of cloud-based data environments (e.g., AWS, Google Cloud, Snowflake) and data integration workflows to deliver work products
• Experience with marketing analytics, attribution modeling, and campaign performance measurement, marketing pixels, URL tagging structures, and governance frameworks
• Knowledge of data privacy regulations and their impact on marketing technology
• Demonstrated ability to manage projects and vendor relationships from initial planning through successful delivery and completion, applying analytical and problem-solving skills throughout each phase

Responsibilities

• Administer, maintain, and enhance marketing and advertising technology platforms to support business growth and ensure compliance with business and regulatory requirements.
• Integrate and manage data across MarTech and AdTech systems, including Customer Data Platforms (CDPs), Data Management Platforms (DMPs), Customer Relationship Management (CRM) systems, and programmatic platforms, ensuring accurate activation and attribution of customer data.
• Execute complex data and content integrations for marketing channels using APIs, Python, SQL, and related tools to ensure end-to-end audience and content workflows, processes, and data pipelines are configured to improve efficiency and effectiveness of marketing campaigns and operations.
• Collaborate with engineering and business teams to define, document, and implement system enhancements and integrations.
• Partners with media and analytics teams for audience targeting and campaign optimization.
• Manage vendor relationships to maximize value from technology platforms and support campaign activation and reporting needs.
• Research industry trends and privacy regulations, communicating their impact on marketing capabilities.
• Drive data governance and consistency in campaign measurement and tagging by establishing and enforcing best practices.
• Lead cross-functional projects to support technology adoption and marketing success.

Benefits

• Medical, dental, vision, and life insurance plans with coverage starting on day one of employment and 6 free sessions each year with a licensed therapist to support your emotional wellbeing.
• 18 paid time off (PTO) days annually for full-time employees (accrual prorated based on employment start date) and 6 company holidays per year.
• 6% company contribution to a 401(k) Retirement Savings Plan each pay period, no employee contribution required.
• Employee discounts, tuition reimbursement, student loan refinancing and free access to financial counseling, education, and tools.
• Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 11-50 employees