Sr Marketing Strategist WFH

HCA Healthcare•Sunrise, FL

4d•Remote

About The Position

We are seeking a creative and detail-oriented Senior Marketing Strategist to join our marketing team. The Senior Marketing Strategist will play a crucial role in ensuring the consistent representation of our brand across all marketing channels and touchpoints and facilitating brand initiatives from a broader scale. They will also be instrumental in strategy development and campaign execution. This position requires a passion for branding, digital marketing, reporting, exceptional organizational skills, and the ability to collaborate with cross-functional teams.

Requirements

Proven experience in marketing, brand management or a similar role
Strong understanding of digital marketing and branding principals
Proficiency in digital marketing tools (e.g., Adobe Creative Suite, Hubspot, etc.)
Proficiency in presentation preparation in Power Point
Excellent written and verbal communication skills
Highly organized with strong project management abilities
Ability to multitask and meet deadlines in a fast-paced environment
Creative thinking and problem-solving skills
Attention to detail and a commitment to brand consistency

Nice To Haves

Knowledge of healthcare and/or staffing is a plus

Responsibilities

Brand Management: Assist in developing and maintaining brand guidelines to ensure a cohesive and consistent brand identity. Collaborate with other members of the marketing team to implement brand strategies across various platforms and campaigns.
Oversight & Team Collaboration: Serve as team lead and initial source of escalation for in-office counterparts, including Brand Coordinator and Community Outreach Coordinator. Work directly with marketing leadership to plan strategies and confidently engagement with company leadership on initiatives.
Content Creation: Contribute to the creation of brand-specific content, including graphics, visuals, social media content and written materials, taking ownership of specific types or pieces of content as designated. Ensure that all content aligns with the established brand guidelines.
Market Research: Conduct research on industry trends, competitive analysis, and customer insights to inform brand strategies to ensure our brand is best-in-market.
Brand Audits: Monitor and audit brand touchpoints to identify any inconsistencies and areas for improvement. Propose and implement corrective actions in collaboration with other team members as needed.
Strategy Development: Collaborate with channel marketing and platforms to design and implement a comprehensive digital marketing plan. Focus on integrated journeys, personalization, A/B testing, lead generation, and customer data to drive business results.
Campaign Execution: Partner digital marketers, recruitment teams and sales teams for end-to-end management of integrated digital marketing campaigns. Oversee planning, execution, optimization, and performance analysis to ensure cohesive online and offline interactions.
Reporting: Track and report on the effectiveness of branding initiatives and campaigns. Provide insights and recommendations for brand improvement based on data analysis.
Collaboration: Collaborate with cross-functional teams, including recruitment and department leaders, IT, project management, external vendor partners, and other members of the marketing department, to ensure brand efforts align with overall marketing strategies and business needs. Communicate brand guidelines and expectations to internal and external stakeholders as needed.

Benefits

Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
Free counseling services and resources for emotional, physical and financial wellbeing
401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
Employee Stock Purchase Plan with 10% off HCA Healthcare stock
Family support through fertility and family building benefits with Progyny and adoption assistance.
Referral services for child, elder and pet care, home and auto repair, event planning and more
Consumer discounts through Abenity and Consumer Discounts
Retirement readiness, rollover assistance services and preferred banking partnerships
Education assistance (tuition, student loan, certification support, dependent scholarships)
Colleague recognition program
Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.