Sr. Marketing Specialist
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About The Position
The Senior Marketing Specialist will craft strategy and build the brand's marketing and customer development efforts for Yanmar's individual business units. This role involves working with leadership and team members across Yanmar America and Yanmar Compact Equipment North America to evaluate, develop, and implement marketing plans for both the Yanmar Compact Equipment and ASV brands. Marketing activities will include digital and social media campaigns along with implementing traditional forms of marketing media and initiatives. The position requires balancing between planning and executing ongoing marketing programs and other special marketing projects. Collaboration with internal teams and external agencies is essential to plan and execute integrated marketing plans, inclusive of digital, social, and traditional marketing. The role also includes planning, overseeing, and executing CE events such as tradeshows, dealer conventions, and digital events. Additionally, the Senior Marketing Specialist will oversee dealer co-op advertising program execution and support dealer marketing by working with Business Development Managers, agency partners, and dealers to ensure brands are promoted effectively. The position also involves developing a brand merchandising program, recommending marketing materials, tracking inventory, and coordinating updates as needed. Organizing and planning photo/video shoots and new marketing materials, ensuring adherence to brand guidelines, strategizing and implementing campaigns for emails, social media, and other digital platforms, and maintaining public and dealer portal websites are also key responsibilities.
