Sr. Marketing Specialist II

Shutterfly • Fort Mill, SC

320d

About The Position

As a Sr. Marketing Specialist II, you will be responsible for developing, executing and evaluating automated, cross-functional marketing projects that maximize customer engagement, satisfaction, and revenue throughout the entire customer journey.

Requirements

• Bachelor's degree in Business, Economics, Marketing or a related field
• 5-8 years of previous marketing experience
• At least 1 years' experience in Lifecycle or email marketing role
• Project lead on at least one major product launch including business case development, identifying landmarks, defining technical requirements, A/B testing and optimizing for results
• Analytical chops to define success criteria, analyze data and surface actionable insights
• Proficiency in platforms such as Excel, Salesforce and Adobe Analytics

Responsibilities

• Quarterback complex Personalization projects across Site, CRM and Paid Channels
• Own project briefs, timelines, requirements and details; ensure stakeholders are clear and up to date
• Design and work with technical teams to create, manage and optimize automated programs leveraging advanced segmentation to create highly personalized automated campaigns on Site and CRM
• Continuously monitor key performance metrics of assigned projects to assess program health, effectiveness and identify areas for improvement
• Develop and execute A/B tests to continually improve program performance
• Analyze data to build and maintain a deep understanding of customer segments/cohort behavior, preferences, and needs to effectively tailor content and timing for maximum relevance and impact
• Prepare reports on trends and performance for presentation to senior management and other stakeholders as required

What This Job Offers

• Career Level: Mid Level
• Industry: Personal and Laundry Services
• Education Level: Bachelor's degree