Sr. Marketing Scientist (3759)

Kentucky Fried Chicken • Plano, TX

303d • $96,700 - $125,180

About The Position

We are seeking a highly skilled Senior Marketing Scientist I to join our team. In this role, you will leverage your expertise in data analysis and media analytics to drive data-informed decision-making for Yum! Brands, franchisees, and other external Fortune 100 clients. You will play a key part in analyzing various data sources—such as media, sales, customer behavior, and pricing data—to uncover trends and provide actionable insights that optimize marketing strategies and achieve business objectives. As a Senior Marketing Scientist I, you will be responsible to work with a team using Kvantum's proprietary tools to analyze data, run models, and ensure the success of marketing campaigns by managing advertising budgets and optimizing media spend. Your work will involve driving thought leadership, and staying ahead of trends in the martech space. You will also be tasked with conducting in-depth analysis, supporting media planning, and overseeing client projects to ensure high satisfaction and revenue growth. This position offers an exciting opportunity to work on complex and impactful marketing challenges, manage multiple client relationships, and contribute to brand storytelling through model-driven insights.

Requirements

• Bachelor's or Master's degree in Marketing, Marketing Communications, Economics, Business Analytics, Business Management, or a related field.
• 8+ years experience in media planning, consulting or business analytics (sales, marketing, customer, pricing) with a proven track record of client management.
• The ability to analyze data, identify trends, and draw meaningful conclusions.
• The ability to identify and resolve complex issues creatively and effectively.
• Strong written and verbal communication skills, including the ability to present information clearly and persuasively.
• The ability to build rapport with clients, manage relationships, and work effectively in a team environment.
• Exceptional client management skills and the ability to manage multiple clients across time zones and verticals.
• Strong problem-solving abilities and a collaborative mindset.
• Excellent presentation and data visualization skills.
• The ability to plan, organize, and execute projects effectively.

Nice To Haves

• In-Depth understanding of how QSR and/or CPG industries work.
• Advanced statistical analysis and MMM modeling experience is a plus.
• Familiarity with statistical algorithms used in marketing, customer, pricing, and sales analytics.

Responsibilities

• Analyze media, sales, customer, pricing and other analytics data, draw conclusions and identify trends with actionable recommendations to help Yum! it's Brands & Franchisees, and external Fortune 100 companies with data-driven decision making.
• Understand and use the Kvantum's proprietary tool to mobilize data, run models and review results.
• Based on understanding of how media is executed realistically, optimize advertising budgets to ensure campaigns stay within allocated spending and achieve target objectives.
• Drive thought leadership, stay updated with new media, technology in the martech space, and optimize efforts towards business KPIs through experimentation and analysis.
• Conduct initial data, menu and brand analysis to determine optimal variables for marketing mix models.
• Ensure high-quality deliverables to drive client satisfaction and retention, support media planning with predictive models and optimization scenarios, and manage multiple clients to ensure high satisfaction and revenue growth.
• Communicate complex information clearly, effectively, and persuasively, working closely with clients to build strong relationships and ensure alignment on goals.
• Manage projects, oversee implementation of recommendations, and provide ongoing support and guidance to clients.
• Deliver powerful brand stories using model outcomes!

Benefits

• 4 weeks of vacation PLUS holidays
• 5 sick days
• 2 paid volunteer days
• 401k matching
• Medical, dental, vision
• Life insurance
• Half day Fridays
• Generous parental leave
• A world-famous recognition culture

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree