Sr Marketing Research Analyst

Paycom • Oklahoma City, OK

237d

About The Position

This role is for a marketing researcher with an analytical, creative, strategic mindset combined with both primary and secondary research experience in a corporate marketing department. Responsible for supporting and evaluating marketing research efforts, and providing strategic insights and actionable recommendations for messaging, targeting, and decision making. Also responsible for managing a wide range of initiatives across the full research project life cycle from start to completion.

Requirements

• Bachelor's degree
• 3+ years of marketing research experience

Nice To Haves

• Bachelor's degree in marketing, business, marketing research or a related field
• MMR, MBA, or graduate degree in a related field
• Corporate marketing department experience
• 5+ years of client-side marketing research experience
• B2B industry research experience
• Experience visualizing data via software tools
• Experience with survey programming software

Responsibilities

• Support all phases of primary marketing research projects - both quantitative and qualitative - including but not limited to research design, questionnaire development, analysis, storytelling, and presentation optimization
• Drive quality control processes at each step of the research life cycle from checking survey programming logic, recruitment, data analysis, reporting, proofing reports, accuracy checks, and more
• Review all information sources for validity, accuracy, and usage
• Collaborate with content and campaign teams to advise on content creation and campaign related assets and ensure proper and consistent research and statistics usage
• Review external research sources for marketing use and ensure proper and consistent citation, and audit the use of research and statistics for quality control
• Translate complex data into concise, clear, accurate, relevant, compelling, timely, and strategic insights and actionable recommendations via visual, creative, and persuasive storytelling from multiple sources
• Monitor and analyze market and industry trends, competitive landscape, and industry developments
• Support all Research Team initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree