Sr Marketing Operations Specialist, Digital Asset Management

Alkermes • Waltham, MA

312d

About The Position

The Sr. Marketing Operations Specialist, Digital Asset Management (DAM) (or DAM Librarian), will manage digital and component assets in various cloud-based systems for the Commercial organization at Alkermes. This covers proper allocation of taxonomy, metadata, and tagging; ushering assets through appropriate review processes, workflows, and lifecycles; ensuring proper archiving upon retirement; and tracking via reporting and status updates. Assets to be managed include graphic design elements, photography, video, and digital content. This person will be an integral part of the organization’s adoption of a recently launched Adobe suite of omnichannel platforms and the integration between those Adobe applications and the existing Veeva Vault PromoMats instance. This role will report into Marketing Operations, but will work cross-functionally with a variety of stakeholders including Marketing, promotional review teams, agency contacts, and the omnichannel strategy team. This person will manage schemas and dictionaries to ensure consistency for the organization and will work closely with DAM users to support their successful adoption of the omnichannel applications. Critical to the success of this role and the team is the ability to evaluate current systems and processes, bring lessons learned back to the cross-functional team, and champion continuous improvement.

Requirements

• Experience in digital asset management and cloud-based systems.
• Strong understanding of taxonomy, metadata, and tagging.
• Ability to manage workflows and review processes effectively.
• Experience with Adobe suite of omnichannel platforms and Veeva Vault PromoMats is a plus.
• Strong communication skills to work cross-functionally with various stakeholders.

Nice To Haves

• Experience in marketing operations or related fields.
• Familiarity with graphic design elements, photography, and video content management.

Responsibilities

• Manage digital and component assets in various cloud-based systems for the Commercial organization.
• Allocate taxonomy, metadata, and tagging for assets.
• Usher assets through appropriate review processes, workflows, and lifecycles.
• Ensure proper archiving upon retirement of assets.
• Track assets via reporting and status updates.
• Manage schemas and dictionaries to ensure consistency for the organization.
• Work closely with DAM users to support their successful adoption of omnichannel applications.
• Evaluate current systems and processes and bring lessons learned back to the cross-functional team.
• Champion continuous improvement.

What This Job Offers

• Career Level: Mid Level