Sr. Marketing Media Specialist

Mitsubishi Motors North America • Franklin, TN

13h • $90,000 - $100,000 • Hybrid

About The Position

The Sr. Marketing Media Specialist is the operational backbone of our paid media program, ensuring our national campaigns run accurately, efficiently, and with strong data integrity. Sitting at the intersection of media buying, analytics, and executional excellence, you will translate strategy into precise, well‑orchestrated operations across channels.
In this role, you will manage the systems, tagging structures, pacing, and optimization workflows that keep campaigns performing on plan—while partnering closely with our Media Agency of Record (AOR) and internal teams to deliver reliable data and actionable insights. You’ll be hands‑on in the platforms, meticulous in the details, and essential to ensuring every campaign launches clean, tracks correctly, and performs to its fullest potential. This role reports to the Sr. Manager, Media and Analytics.

Requirements

• 5+ years of experience in paid media operations across at least two channels, such as connected television/over‑the‑top streaming (CTV/OTT), online video, paid social, programmatic/display, or search.
• Strong skills in Microsoft Excel and Microsoft PowerPoint.
• Experience partnering with agencies and navigating trafficking workflows.
• Understanding of brand safety standards, viewability requirements, and invalid traffic (IVT) best practices.
• Hands-on experience with Google Analytics 4 (GA4) taxonomy, tagging practices, and basic Marketing Mix Modeling (MMM) and attribution inputs.

Nice To Haves

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or equivalent professional experience.
• Hands‑on experience with Campaign Manager 360, Display & Video 360, Search Ads 360, Google Ads/YouTube, and Meta Ads Manager.
• Experience buying and optimizing connected television/over‑the‑top streaming (CTV/OTT) with strong brand safety and invalid traffic (IVT) controls.
• Background in the automotive industry or multi‑location retail.

Responsibilities

• Campaign Operations & Trafficking Oversee trafficking workflows managed by the Media Agency of Record; perform QA to ensure accuracy prior to launch.
• Ensure creative and tracking assets meet all tagging and naming requirements.
• Maintain pacing and budget trackers and support delivery and billing reconciliation.
• Data Quality, Tagging & Governance Own tag accuracy, naming conventions, Google Analytics 4 (GA4) taxonomy, and Marketing Mix Modeling (MMM) input hygiene.
• Deliver clean, consistent performance datasets to cross‑functional partners.
• Uphold brand safety, viewability, and invalid traffic (IVT) standards across channels.
• Optimization & Performance Management Monitor pacing and performance to identify optimization opportunities.
• Recommend in‑flight adjustments tied to key performance indicators, including cost per lead, cost per session, video completion rate, viewability, and reach.
• Lead pre‑launch quality assurance to confirm setup accuracy (conversion tracking, targeting, creative rotation logic, brand safety controls).
• Collaborate with the Senior Manager for strategic review and alignment, escalating recommendations as appropriate.
• Experimentation & Innovation Design and execute structured, channel‑level experiments (e.g., audience tests, creative rotation rules, bidding strategies, evaluation of new streaming or programmatic partners).
• Document hypotheses, success metrics, and readouts; scale winning tests into standard planning.
• Reporting & Insights Support weekly, monthly, and quarterly reporting with clean data and concise narrative insights.
• Translate platform metrics into actionable recommendations that influence strategy and budget deployment.
• Draft weekly Congress media slides and contribute to quarterly performance insights and next‑step test recommendations for leadership.
• Oversee QA of the Monthly Paid Search Media Report (AOR‑produced).
• Cross‑Functional Partnership Partner closely with Creative, Analytics, and Marketing Intelligence teams to align assets, tagging, and reporting frameworks with campaign goals.
• Serve as a point of contact for media‑related timelines, operational needs, and platform questions.
• Strengthen collaboration with the Media Agency of Record, creative partners, and internal stakeholders through disciplined communication and operational excellence.
• Other duties as needed.

Benefits

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Fuel Your Growth: Access professional development opportunities, including training, tuition reimbursement, and employee resource groups.
• Take Time for Yourself: Enjoy up to 30 days of paid time off, including holidays, vacation, and other leave options.
• Hybrid Working Environment: Experience the perfect balance of remote and in-office work (~2 days remote, 3 days in-office) at our modern office, located in the vibrant Franklin, TN area.
• Thrive in an Open Environment: Experience our collaborative workspace where ideas flow freely.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level