Sr Marketing Manager, Trade/Retail
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About The Position
At Wizards of the Coast, we connect people around the world through play and imagination. We are seeking a Sr. Trade Marketing Manager to join the Wizards Play Network team. This position will lead the Trade Marketing team and will own strategy, development, design, and execution of our global marketing functions in our B2B channels for all Hasbro & Wizards brands. As the leader of this team, you will work with Magic: The Gathering, Dungeons & Dragons, and Hasbro Gaming to develop and implement trade marketing programs and promotions that drive revenue and play growth. This leader should be comfortable working in ambiguity and find ways to forge a path where no one has forged one before. In this role, you will lead a team of Trade Marketing Managers and Specialists that bring magical in-store experiences to life for our players and retailers. You will be passionate about people development, managing opportunities for growth, and celebrating team strengths. You will develop a comprehensive trade marketing vision and define strategies that align with the overall business objectives of WPN, including promotions and incentives, in-store merchandising, trade shows, and other marketing initiatives that support our retailers in driving sales and play for all our brands. Additionally, you will build and implement trade marketing programs that promote new product launches and in-store event participation, drive retailer engagement, and support other key initiatives for the Wizards Play Network. Collaboration is key in this role, as you will work closely with product and brand teams to ensure cohesive and impactful marketing messages both in-store and digitally. You will communicate trade plans with key partners and customers to gain consensus and drive adoption. Being curious and understanding industry trends will be essential as you identify tools and resources that unlock new capabilities, create simplicity, or enable scale for the business. You will also own the trade budget and manage expenses effectively to meet program targets, while collaborating cross-functionally with leaders across Wizards of the Coast and Hasbro to ensure alignment across departments. Comfort with data, defining critical metrics, and uncovering new ways to track program or initiative performance will be crucial for success in this position.
