Sr. Marketing Manager - SEO

Kraken

76d

About The Position

As a Senior SEO Manager at Kraken, you will be a key member of the Organic Growth team, responsible for defining and owning the global SEO vision for Kraken’s portfolio of products. This role involves developing scalable, data-backed SEO strategies that drive user acquisition, engagement, and retention. You will partner with various teams to embed organic growth principles into product development and lead AI-first SEO initiatives. The position is temporary and requires a strong background in SEO leadership, particularly in FinTech or crypto.

Requirements

• 7+ years of experience in SEO leadership, ideally in FinTech, Crypto, or high-scale e-commerce.
• Deep expertise in technical and programmatic SEO, including structured data, and large-scale site architectures (>1M pages).
• Advanced understanding of AI-driven search (AEO/GEO) and semantic SEO.
• Proven success influencing product and engineering teams to implement SEO-driven growth at the system level.
• Strong analytical skills, fluent in GA4, GSC, BigQuery, DeepCrawl, Mixpanel and BI tools.
• Experience driving international SEO and working with localization pipelines across multiple languages and markets.
• Demonstrated leadership in cross-functional environments.
• Familiarity with E-E-A-T frameworks, digital PR, and content authority development in a regulated industry.
• Genuine passion for Bitcoin, crypto, and decentralized finance.

Nice To Haves

• Experience building or optimizing AI-integrated search experiences.
• Familiarity with SEO automation frameworks and LLM workflows.
• Product management or growth experimentation background.
• Experience using Kraken products and articulating their strengths and areas for improvement.

Responsibilities

• Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations.
• Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention.
• Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle.
• Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.
• Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.
• Oversee technical SEO health at scale (crawling, rendering, indexing, Core Web Vitals, and dynamic content handling).
• Provide strategic leadership and mentorship to SEO specialists, contractors and cross-functional contributors.
• Deliver executive-level reporting and insights, translating complex SEO and organic growth metrics into actionable narratives for senior leadership.
• Collaborate with the Localization and Regional Growth teams to expand Kraken’s global reach through regionalized search strategies and multilingual optimization.
• Partner with the Brand, Content, and PR teams to strengthen Kraken’s E-E-A-T signals.
• Monitor competitive, algorithmic, and market trends.

What This Job Offers

• Career Level: Senior