Sr Marketing Manager, Lab & Clinical Consultancy

Biofire Diagnostics • Chicago, IL

420d

About The Position

The Sr. Marketing Manager for Lab & Clinical Consultancy at bioMérieux is responsible for developing and promoting the value of service offerings in the in vitro diagnostics (IVD) industry. This role involves collaboration with various stakeholders to create marketing strategies, develop customer engagement tools, and ensure effective communication of service value. The position requires a strong understanding of the IVD market and the ability to drive awareness and lead generation through strategic campaigns.

Requirements

• Bachelor's degree in marketing, microbiology, or laboratory science preferred.
• 10+ years of relevant multifunctional experience in clinical laboratory or commercial roles in product management, marketing, sales, or customer service.
• Strong experience in the diagnostics IVD industry.

Nice To Haves

• IVD instrumentation subject matter expertise.
• Lab informatics subject matter expertise preferred.

Responsibilities

• Partner closely with US CSO service line leaders and key stakeholders to promote service offerings.
• Create Lab Consultancy solution value offers linking services to bioMérieux integrated solutions.
• Propose strategy and implementation plan for clinical consultancy offers.
• Ensure Lab Consultancy pricing strategy aligns with clinical operations goals.
• Develop and implement campaign strategies for awareness and lead generation.
• Maintain subject matter expertise on competitor service offers to enhance bioMérieux's competitive differentiation.
• Collaborate with upstream global marketing teams to inform future developments based on customer and market needs.
• Ensure promotional materials articulate service value in integrated digital campaigns.
• Develop customer engagement tools that highlight the value of services as part of the integrated clinical solution.
• Create strategic yearly plans and budgets.

Benefits

• Equal Opportunity Employment
• Diversity and Inclusion initiatives

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees