Sr. Marketing Manager, Innovation

Peet's Coffee • Emeryville, CA

1d • $150,000 - $175,000 • Hybrid

About The Position

Peetniks are passionate and authentic, learners and doers, committed to the pursuit of better. The only thing we love more than coffee is our people. Peet’s Coffee is seeking a Senior Marketing Manager of Innovation to lead the end-to-end development of new products and platforms within the CPG business. This role sits at the intersection of consumer insight, category strategy, product development, brand marketing, and commercialization. You will be responsible for identifying growth opportunities, shaping the innovation pipeline, and driving projects from idea to launch across coffee, ready-to-drink, and adjacent beverage/food categories. This leader partners closely with R&D, Consumer Insights, Sales, Supply Chain, and Finance to deliver breakthrough innovation that meets consumer needs, strengthens Peet’s brand equity, and drives sustainable business growth. Salary $150,000 – $175,000 Location Emeryville, CA – Hybrid, 3 days onsite

Requirements

• 7–10+ years of experience in CPG marketing, innovation, brand management, or product development.
• Proven track record of bringing new products to market in CPG (beverage, coffee, food, or related categories preferred).
• Must be a strategic thinker with strong consumer understanding skills, translating qualitative and quantitative customer insights into product strategy and winning marketing plans and a high degree of creativity to find new, compelling ways to reach and communicate to consumers.
• Strong consumer intuition and ability to convert insights into product opportunities.
• Experience leading cross-functional teams and managing complex stage-gate processes.
• Deep familiarity with syndicated data (e.g., Circana/IRI, Nielsen), consumer insights tools, and category analysis.
• Excellent communication skills with the ability to influence at all levels.
• Demonstrated financial acumen, including experience with P&Ls, forecasting, pricing, and business cases.
• Passion for coffee, quality, and delivering standout consumer experiences.

Nice To Haves

• MBA preferred.

Responsibilities

• Innovation Strategy & Pipeline Development (35%): Develop and maintain a 1–3 year innovation roadmap grounded in consumer, category, and competitive insights. Identify whitespace opportunities and size platforms that extend Peet’s reach across CPG channels. Build business cases, define target consumers, clarify strategic roles, and set volume/financial targets.
• Consumer Insight & Concept Development (20%): Translate consumer trends, need states, and usage occasions into compelling product concepts. Partner with Insights to run concept tests, qualitative work, rapid prototyping, and in-market experiments. Ensure all innovation aligns with brand values, taste standards, and CPG growth strategy.
• Cross-Functional Product Development Leadership (30%): Lead cross-functional teams through stage-gate: idea → brief → formulation → packaging → commercialization. Partner with R&D on product briefs, sensory targets, specs, and iteration plans. Oversee packaging development—including structure, graphics, claims, RTBs, and regulatory alignment. Identify and resolve risks related to supply chain, formulation, cost, and retailer readiness.
• Commercialization & Go-to-Market Planning (15%): Develop launch plans including positioning, messaging, claims, and creative briefs. Collaborate with Sales on retailer sell-in stories, customer-specific programming, and pricing architecture. Partner with Brand Marketing, MarCom, and eCommerce to activate campaigns, content, and media.

Benefits

• Recharge Time – Paid vacation, holidays, and sick days.
• Health & Wellness – Medical, dental, and vision coverage.
• Future You – 401(k) plan with generous match program to help you save.
• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
• Everyday Perks – Free coffee, fresh baked goods, and discounts.
• Growth & Support – Career development and an Employee Assistance Program when you need it.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed