Sr Marketing Manager, Brand Strategy & Activation - Mattel Masterbrand

Mattel • El Segundo, CA

21h

About The Position

The Opportunity: The Sr Manager, Brand Strategy & Activation will lead defining the long-term equity, positioning and cross-category strategy for the Mattel Masterbrand. This leader will steward the brand across high-profile partnerships, franchise initiatives, and breakthrough campaigns, ensuring a cohesive narrative and strategic alignment across the enterprise. Operating at the intersection of strategy and execution, this role requires a strong brand operator who can influence senior stakeholders, integrate cross-functional initiatives, and translate long-term vision into business-driving activation.

Requirements

• 8+ years (6 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Strategic thinking: Ability to define brand vision and multi-year roadmaps.
• Consumer insights & research: Strong understanding of consumer psychology, brand equity drivers, and cultural trends. Ability to synthesize data and pull insights to create recommendations.
• Thorough understanding of marketing mix and KPIs.
• Portfolio management: Balancing multiple lines of business under a unified brand.
• Cross-functional leadership: Skilled at influencing Design, Product, Marketing, and LOB teams without direct authority.
• Financial acumen: Experience with P&L at the brand or category level.
• Communication skills: Excellent at storytelling, presentations, and influencing senior leadership.
• Highly collaborative, proactive, and comfortable operating in complex, matrixed environments.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.

Responsibilities

• Responsible for the brand DNA including driving long-term strategy & vision, mission, and positioning.
• Drive brand strategy across all categories and partner with LOBs (line of business) to ensure brand cohesion.
• Lead consumer insights work to inform equity and purpose.
• Develop portfolio strategy (where the brand shows up, from toys to publishing to apparel).
• Lead Franchise Marketing to ensure IP consistency across entertainment, licensing, and retail, ensuring brand & strategy fit.
• Oversee Toy Development to ensure bespoke partnerships reflect the brand strategies, focus areas & deliver on the brand promise.
• Partner with Brand Creative to establish global brand guardrails (visual identity, tone, messaging pillars) and deliver all assets.
• Drive demand creation, campaign & content strategies to maximize engagement across audiences, in partnership with Creative, Channel Management & Platform/Media teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed