Sr Marketing & Content Specialist
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About The Position
The Marketing & Content Lead establishes rapport and trust with stakeholders, thoroughly understanding their businesses and their goals in order to serve as a strategic partner who adds value. The M&C Specialist II works closely with all levels of the MIS organization and business partners to ensure that campaigns are delivered on-time and that deliverables meet quality standards. The M&C Lead is a strong communicator, exhibits leadership skills, and has a proven track record of developing/maintaining positive stakeholder and team relationships. They also have experience with extensive marketing using creative outputs that spans a wide range of digital content types, including but not limited to video, photography, original artwork and animation. The M&C Lead exhibits the ability to think strategically with a strong understanding of applying analytical insights into creative results. Effectively discusses complex concepts with stakeholders to improve their outcomes and plans effectively for their delivery. Reviews written work of others and ensures documents contain necessary information and meet audience needs. Innovatively creates marketing & content using a variety of delivery methods. Builds trust with stakeholders by regularly providing progress updates. Develops and implements procedures to plan and organize marketing & content campaign performance. Adjusts priorities in response to changing circumstances and minimizes last minute emergencies. Takes corrective action when projects are at risk and contributes to the continuous improvement process. Applies strong knowledge of quality and risk management techniques. Monitors activities and identifies, analyses, and considers multiple options when implementing marketing & content campaigns. Applies expertise in analyzing and interpreting data to produce campaign metrics. Actively seeks to understand the need for change, empowers colleague support and motivates team to consider and suggest new ideas. Thinks beyond the apparent limitations of the situation to consider more effective ways of operating. Uses expert knowledge of marketing & content creation to contribute to thinking on future organizational direction. Continuously build knowledge, keeping up to date on the professional aspects of the job. Encourages feedback after project close and participates in the evaluation of outcomes. Perform other duties as requested.
