Sr. Marketing Automation Specialist
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About The Position
The Sr. Marketing Automation Specialist contributes to marketing efforts that align with our marketing strategy, including acquiring new customers, re-activating customers, growing share, and developing customer loyalty. This person leads internal and external partners to define, execute, and optimize complex email, SMS, and media campaigns that drive significant growth in revenue and active accounts. As both a leader and a doer, this individual is also responsible for hands-on design, development, implementation, and measurement of a variety of broad-based B2B marketing programs. This position requires a candidate with a blend of strategy, technical, creative, and analytic expertise.
