Sr. Marketing Analyst

Republic Services • Phoenix, AZ

1d

About The Position

POSITION SUMMARY: The Sr. Marketing Analyst manages quarterly, tactical marketing plans for the Republic Services marketing team. This role is a project driven role that will be accountable for performing competitor and industry research; and coordinating with advertising agencies, marketing operations and regional marketing teams in the production of print, digital and broadcast advertising tactics that drive customer acquisition and retention. PRINCIPAL RESPONSIBILITIES: Owns the management, refinement and organizational systems integration of Brand Center, Republic Services centralized repository for corporate and field brand, sales, and operational materials. Manages system vendor, ensuring system updates are made, tested, and updated on time and on budget. Manages printing/fulfilment partner relationship and oversees their integration into our software applications. Collaborates with brand, marketing, sales, communications, creative services and field marketing partners to design/update sales and marketing materials on Brand Center. Owns and leads external partner relationships outside of marketing function on design, creation and updates to operational materials. Ensures marketing, sales and operational materials are on brand and contribute to helping us achieve our business goals. Owns the management, creation, integration and implementation of self-service tools for corporate and field marketing into the Brand Center platform. Surveys key stakeholders on self-service tool requirements Drives broad stakeholder group to consensus and owns project plan. Leads and oversee self-service tool additions from concept to launch. Serves as an administrator on our enterprise-wide digital asset management platform, supporting the Manager of Brand Content & Design and Sr. Manager, Corporate Brand. Oversees and supports platform uploading, tagging, and categorization of assets. Collaborates with IT to manage the coordination of permissions/access rights. Trains, educates and provides guidance to platform users to help maximize the effectiveness of the DAM to meet their needs. Provides support to marketing leadership and assists with executing tactical marketing projects Maintains internal communications for marketing initiatives to effectively communicate programs to internal audiences and ensure their success in the field. Facilitates tracking mechanisms and campaign measurements - response rates, sales and return on investment analysis for key marketing programs. Collaborates with marketing leadership on the creation and development of relevant brand and marketing communication to educate and inform colleagues across the enterprise. Performs other job-related duties as assigned or apparent.

Requirements

• Minimum of 4 years of brand/marketing experience with an agency or in-house agency/team, working in brand strategy, account management, media, or planning.
• B2B and B2C marketing experience.
• Experience managing enterprise software platforms for print and digital assets.

Responsibilities

• Owns the management, refinement and organizational systems integration of Brand Center, Republic Services centralized repository for corporate and field brand, sales, and operational materials.
• Manages system vendor, ensuring system updates are made, tested, and updated on time and on budget.
• Manages printing/fulfilment partner relationship and oversees their integration into our software applications.
• Collaborates with brand, marketing, sales, communications, creative services and field marketing partners to design/update sales and marketing materials on Brand Center.
• Owns and leads external partner relationships outside of marketing function on design, creation and updates to operational materials.
• Ensures marketing, sales and operational materials are on brand and contribute to helping us achieve our business goals.
• Owns the management, creation, integration and implementation of self-service tools for corporate and field marketing into the Brand Center platform.
• Surveys key stakeholders on self-service tool requirements Drives broad stakeholder group to consensus and owns project plan.
• Leads and oversee self-service tool additions from concept to launch.
• Serves as an administrator on our enterprise-wide digital asset management platform, supporting the Manager of Brand Content & Design and Sr. Manager, Corporate Brand.
• Oversees and supports platform uploading, tagging, and categorization of assets.
• Collaborates with IT to manage the coordination of permissions/access rights.
• Trains, educates and provides guidance to platform users to help maximize the effectiveness of the DAM to meet their needs.
• Provides support to marketing leadership and assists with executing tactical marketing projects
• Maintains internal communications for marketing initiatives to effectively communicate programs to internal audiences and ensure their success in the field.
• Facilitates tracking mechanisms and campaign measurements - response rates, sales and return on investment analysis for key marketing programs.
• Collaborates with marketing leadership on the creation and development of relevant brand and marketing communication to educate and inform colleagues across the enterprise.
• Performs other job-related duties as assigned or apparent.

Benefits

• Comprehensive medical benefits coverage, dental plans and vision coverage.
• Health care and dependent care spending accounts.
• Short- and long-term disability.
• Life insurance and accidental death & dismemberment insurance.
• Employee and Family Assistance Program (EAP).
• Employee discount programs.
• Retirement plan with a generous company match.
• Employee Stock Purchase Plan (ESPP).
• Paid Time Off (PTO)
• Benefits: https://jobs.republicservices.com/us/en/about-us/benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed